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End of term re-enrollment

Nudge Overview

This nudge campaign includes a single mindset & mattering nudge designed to help students who have not yet enrolled for the next term build a sense of belonging within their learning community. The nudge can be reinforced through a call-to-action.

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About this Campaign

Opportunity

Students do not enroll in classes for an upcoming term for variety of reasons, including non-academic reasons such as financial, logistical, and social-psychological. Students that have not enrolled for the next term can be identified in Illume Students, and the persistence prediction can be used to differentiate messaging for students based on predicted risk.

Goal

The goal of this nudge campaign is to nudge students to enroll for the next term.

Students

The target student group for this nudge campaign is students who have not enrolled for the next term.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mattering Nudges

This nudge should be sent at the end of the academic term and utilizes the following mattering principles:

  • Mattering 
  • Belonging 
  • Empathy 
  • Normalizing

  Click here to download a copy of the End of Term Re-Enrollment Mattering Nudges PDF


Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You are a [MASCOT] and you belong here

Dear [STUDENT FIRST NAME],

You already know how challenging college is, especially with all the other things you have going on in your life. Sometimes you can feel so overwhelmed you start to think college might not be for you. Every student has these doubts, but it’s not true.

You are here, you are part of the [MASCOT] community, and you belong here.I’m here to support you on your path to graduation because your success means a lot to me. If you need any help deciding on what classes to take next [TERM/SEMESTER], let me know.

[INSERT CALL-TO-ACTION - The call to action should be related to registering for classes for next term. This could include a link to your institution’s registration page and course planning tools available to students. See the Call-to-Action article for more ideas.]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You are a [MASCOT] and you belong here

Dear [STUDENT FIRST NAME],

Registered for classes next [TERM/SEMESTER] yet? You’re a really important part of the [MASCOT] community and we want you around! Besides, you belong here.

I’m here to support you on your path to graduation because your success means a lot to me. If you need any help deciding on what classes to take, let me know.

[INSERT CALL-TO-ACTION - The call to action should be related to registering for classes for next term. This could include a link to your institution’s registration page and course planning tools available to students. See the Call-to-Action article for more ideas.]

[SIGNATURE]

Mindset Nudges

This nudge should be sent at the end of the academic term and utilizes the following mindset principles:

  • Growth Mindset
  • Empathy
  • Normalizing
  • Goal Setting

  Click here to download a copy of the End of Term Re-Enrollment Mindset Nudges PDF


Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’re one step closer to your degree

Dear [STUDENT FIRST NAME],

Feeling like you’re not going to make it another [TERM/SEMESTER]? Every college student feels like this at some point in their journey. Progress requires and lot of hard work, and you’ve done a great job so far!

So hang in there and don’t give up! Keep pushing through the challenges you are facing. This time of the term is tough for everyone. I know you can do it, and can’t wait to see you back here next [TERM/SEMESTER]!

[INSERT CALL-TO-ACTION - The call to action should be related to registering for classes for next term. This could include a link to your institution’s registration page and course planning tools available to students. See the Call-to-Action article for more ideas.]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Know which classes you’re taking?

Dear [STUDENT FIRST NAME],

The end of the [TERM/SEMESTER] is a busy time! Everyone feels stressed out and overwhelmed with getting through finals and deciding what classes to take next [TERM\SEMESTER].

Remember that you are closer to your goal of getting a college degree than you ever have been. So hang in there and don’t give up! I want to see you back here next [TERM/ SEMESTER]!

[INSERT CALL-TO-ACTION - The call to action should be related to registering for classes for next term. This could include a link to your institution’s registration page and course planning tools available to students. See the Call-to-Action article for more ideas.]

[SIGNATURE]

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