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One more course

Nudge Overview

Students that are already performing well academically and are either part-time or taking a light full-time load may be the kind of students that could benefit from taking one more course. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many students, taking one more course may increase their likelihood to persist. Students that are already are already performing well academically and either part-time or taking a light full-time load may be the kind of student that could benefit from taking one more course.

Goal

The goal of this nudge campaign is to nudge students with a GPA of ≥ 2.5 and up to an average of 12 credits attempted per term into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is students with a GPA of ≥ 2.5 and up to an average of 12 credits attempted per term.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mattering Nudges 

Nudges are sent at four different points during the academic term and utilize the following mattering principles:

  • Mattering
  • Belonging
  • Empathy
  • Normalizing

Between Midterm and Registration

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Get to graduation faster

Dear [STUDENT FIRST NAME],

Congratulations on getting through midterms! It is a stressful time of the [SEMESTER/TERM] for all students, but because of your hard work you made it through. As you finish up this [SEMESTER/TERM] it’s time to start thinking about what courses you are going to take next [SEMESTER/TERM].

The individual goals of each [MASCOT] are important to me and to [INSTITUTION NAME]. I want you to reach your educational goals as quickly as possible. How can I help? I am excited to see you eventually walk across the stage at graduation.

With hard work and the academic and financial support services available to you, I have no doubt that you will achieve your goals.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Get to graduation faster

Dear [STUDENT FIRST NAME],

Congratulations on getting through midterms! It is a stressful time of the [SEMESTER/TERM] for all students, but because of your hard work you made it through. When I see students like you progressing toward your degree goal, I get excited to come to work each day. As you finish up this [SEMESTER/TERM] it’s time to start thinking about what courses you are going to take next [SEMESTER/TERM].

I care about your success and I want you to reach your educational goals as quickly as possible. Consider adding another course to your schedule for next [SEMESTER/TERM].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

During Registration

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Get to graduation faster

Dear [STUDENT FIRST NAME],

It’s time to register for classes! By coming to [INSTITUTION NAME] you set a goal for yourself to complete your education. Your success matters to everyone in the [MASCOT] community and it’s important to me that you are able to achieve your goal as fast and efficiently as possible.

Consider adding an additional course to your schedule for next [SEMESTER/TERM] to help you get to the finish line quicker. If, like most students, you are concerned about balancing life and school and also paying for college, I am here to help you figure out the course load that makes the most sense for you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Get to graduation faster

Dear [STUDENT FIRST NAME],

It’s time to register for classes! By coming to [INSTITUTION NAME] you set a goal for yourself to complete your education Your success matters to everyone in the [MASCOT] community and it’s important to me that you are able to achieve your goal as fast and efficiently as possible.

Consider adding an additional course to your schedule for next [SEMESTER/TERM] to help you get to the finish line quicker. Remember that I am here to help you figure out the course load that makes the most sense for you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Mindset Nudges

Nudges are sent at four different points during the academic term and utilize the following mindset principles:

  • Growth Mindset
  • Empathy
  • Normalizing
  • Goal Setting

Between Midterm and Registration

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Get to graduation faster

Dear [STUDENT FIRST NAME],

Congratulations on getting through midterms! It is a stressful time of the [SEMESTER/TERM] for all students, but your hard work and dedicated efforts have helped you through. As you finish up this [SEMESTER/TERM] it’s time to start thinking about what courses you are going to take next [SEMESTER/TERM].

Remember that the more you put into college, the more you get out of it. Consider adding another course to your schedule for next [SEMESTER/TERM].

With hard work and the academic and financial support services available to you, I have no doubt that you will achieve your goals.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Get to graduation faster

Dear [STUDENT FIRST NAME],

Congratulations on getting through midterms! Remember that the more you put into college, the more you get out of it. As you start to think about the courses you are going to take next [SEMESTER/TERM], consider adding another course to your schedule.

With hard work and the academic and financial support services available to you, I have no doubt that you will achieve your goals.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

During Registration 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Get to graduation faster

Dear [STUDENT FIRST NAME],

It’s time to register for classes! By coming to [INSTITUTION NAME] you set a goal for yourself to complete your education, and I want to make sure you are able to achieve your goal. Your diligence now, working hard at your college courses, will help you in your career!

Consider adding an additional course to your schedule for next [SEMESTER/TERM] to help you get to the finish line quicker. If like most students you are concerned about balancing life and school and also paying for college, I am here to help you find a balanced course load that makes the most sense for you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Get to graduation faster

Dear [STUDENT FIRST NAME],

It’s time to register for classes! By coming to [INSTITUTION NAME] you set a goal for yourself to complete your education, and I want to make sure you are able to achieve your goal. Hard work and diligence in college sets you up with skills for great career success.

Consider adding an additional course to your schedule for next [SEMESTER/TERM] to help you get to the finish line quicker. Remember that I am here to help you find a balanced course load that makes the most sense for you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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