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Nudge Overview

This nudge campaign is a series of mattering nudges designed to help students close to completing a degree build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity 

Being close to finishing a degree is often considered a signal that students are on track for success. However, students often leave school for non-academic reasons such as financial, logistical, and social-psychological, even late in their academic careers. The persistence prediction is created using academic and non-academic factors and provides a signal of risk for students who have accumulated 75% or more of the credits needed to earn either a 60 credit hour or 90 credit hour degree.

Goal 

The goal of this nudge campaign is to nudge students who have accrued a significant amount of credits into behaviors that will aid in their success within the current term, and persistence into the next term.

Students 

The target student group for this nudge campaign is students with a large amount of credits earned that are nearing the completion of a degree, e.g., students with 75% or more credits earned and in the bottom or second persistence prediction quartile, or Very Low to Moderate persistence predictions.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mattering Nudges 

Nudges are sent at four different points during the academic term and utilize the following mattering principles:

  • Mattering
  • Belonging
  • Empathy
  • Normalizing

First Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Our community is better because of you

Dear [STUDENT FIRST NAME],

You have accomplished a lot as part of the [MASCOT] community and I am very proud of you. [INSTITUTION NAME] has benefited greatly from you learning and growing here. You are getting closer to your goals everyday so keep up the hard work and let me know if there is anything I can do to help you along the way.

All the dedicated work you put into your studies is a demonstration of your abilities as a learner, and it is not going unnoticed.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Our community is better because of you

Dear [STUDENT FIRST NAME],

You have accomplished a lot as part of the [MASCOT] community and I am very proud of you. [INSTITUTION NAME] has benefited greatly from you learning and growing here. You are getting closer to your goals everyday so keep up the hard work.

[SIGNATURE]

Prior to Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Share your knowledge with classmates

Dear [STUDENT FIRST NAME],

Midterms are almost here. You have been here before and know how to navigate these challenging times. As an experienced student, don’t forget that there are lots of ways the [MASCOT] community can support you. Your professors and peers are great resources to help you get prepared for midterms. Don’t hesitate to attend office hours or participate in a study group.

[INSERT CALL-TO-ACTION]

I’m here for you and want to contribute to your ongoing success as a student.

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Share your knowledge with classmates

Dear [STUDENT FIRST NAME],

Midterms are almost here. You have been here before and know how to navigate these challenging times. As an experienced student, don’t forget that there are lots of ways you can contribute to the learning and support of your peers that aren’t as experienced as you. If you aren’t already, consider participating in or starting a study group. You’re knowledge and experience as a student is invaluable to your classmates that are earlier in their academic journey.

[SIGNATURE]

After Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Your goals are within reach

Dear [STUDENT FIRST NAME],

Now that midterms are over, the time between today and final exams will fly by. Before you know it the [TERM/SEMESTER] will be over!

Your success here at [INSTITUTION NAME] means a lot to me as your [ROLE]. You are getting so close to reaching your original goals and these remaining weeks will help you get even closer to your those goals as a college student than ever before. Don’t give up now!

[INSERT CALL-TO-ACTION]

I’m here for you and want to ensure you have what you need to complete your program.

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Your goals are within reach

Dear [STUDENT FIRST NAME],

Now that midterms are over, the time between today and final exams will fly by. Before you know it the [TERM/SEMESTER] will be over! Your contributions to the campus community are an important part of what makes us all [MASCOT]. Keep being a part of the campus community through peer interaction, co-curricular involvement, and through all the ways you engage academically. Your success here at [INSTITUTION NAME] means a lot to me as your [ROLE].

I trust these remaining weeks will be memorable and will help you achieve the goals you set for yourself this [TERM/SEMESTER].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Think of all you have accomplished

Dear [STUDENT FIRST NAME],

The [TERM/SEMESTER] is nearly over, and getting through finals will get you one step closer to completing your program.

Your hard work is paying off and it is also not going unnoticed. It takes a tremendous amount of time and energy to accomplish what you have accomplished and I am proud of you. Things may feel stressful now but you can do it and I am here to help.

[INSERT CALL-TO-ACTION]

Keep up the hard work and all the best as you head into your finals!!

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Think of all you have accomplished
Dear [STUDENT FIRST NAME],

The [TERM/SEMESTER] is nearly over, and getting through finals will get you one step closer to completing your program.

Your hard work is paying off and it is also not going unnoticed. It takes a tremendous amount of time and energy to accomplish what you have accomplished and I am proud of you. I also appreciate all you have contributed to our community.

[INSERT CALL-TO-ACTION]

Keep up the hard work and all the best as you head into your finals!!

[SIGNATURE]

Mindset Nudges

Nudges are sent at four different points during the academic term and utilize the following mindset principles:

  • Growth Mindset
  • Empathy
  • Normalizing
  • Goal Setting

First Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: It’s the beginning of a new [TERM/SEMESTER] and you’ve been here before.

Dear [STUDENT FIRST NAME],

It’s the beginning of another [TERM/SEMESTER] and you know there will be ups and down from your experience as a student. Start thinking now about what the challenging moments of the [TERM/SEMESTER] may be, and think about how you have gotten through them in the past. Your past experiences navigating these challenges is one of you great assets as you continue to towards completing your degree.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: It’s the beginning of a new [TERM/SEMESTER] and you’ve been here before.

Dear [STUDENT FIRST NAME],

It’s the beginning of another [TERM/SEMESTER] and the knowledge you have gained from your past experience will carry you through another successful [TERM/SEMESTER]. Remember the goals you set for yourself when you started at [INSTITUTION NAME] and let that be fuel to carry you through the [TERM/SEMESTER].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Prior to Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: It’s more about learning than about grades

Dear [STUDENT FIRST NAME],

The [TERM/SEMESTER] is in full swing now and midterms are almost here. Just like every [TERM/ SEMESTER], you have worked hard and that hard work is paying off. Remember to focus on learning and not simply getting a good grade. If you work hard at learning the materials in your courses deeply, good grades will come.

If you are feeling overwhelmed by your coursework, remember that there are many resources around campus to help you. Don’t hesitate to reach out to me and I can help you find the resources you need.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: It’s more about learning than about grades

Dear [STUDENT FIRST NAME],

The [TERM/SEMESTER] is in full swing now and midterms are almost here. Just like every [TERM/ SEMESTER], you have worked hard and that hard work is paying off. Remember to focus on learning and not simply getting a good grade. If you work hard at learning the materials in your courses deeply, good grades will come.

[SIGNATURE]

After Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Feeling challenged is normal
Dear [STUDENT FIRST NAME],

Midterms are over and you are well on your way to completing another [TERM/SEMESTER]. Way to go! This can be a difficult time in the [TERM/SEMESTER], especially as you are taking more advanced courses toward your degree. It is normal to feel challenged and even overwhelmed at times. Remember that you are not alone in feeling this way and that I am here to help.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Feeling challenged is normal
Dear [STUDENT FIRST NAME],

Midterms are over and you are well on your way to completing another [TERM/SEMESTER]. Way to go! This can be a difficult time in the [TERM/SEMESTER], especially as you are taking more advanced courses toward your degree. It is normal to feel challenged and even overwhelmed at times. That struggle you are feeling means you are learning and growing, which is exactly what you are supposed to be doing in college.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Two Weeks of the Term 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You are getting closer to a college degree

Dear [STUDENT FIRST NAME],

It’s getting close to the end of another [TERM/SEMESTER] at [INSTITUTION NAME]. Many students who have been in school for awhile feel worn-out or like they can’t see the light at the end of the tunnel. Stick with it! You have completed so many courses and learned so much. The light at the end of the tunnel is closer than you think and you will have a degree before you know it. Stay focused on your goals and keep up the hard work.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You are getting closer to a college degree
Dear [STUDENT FIRST NAME],

It’s getting close to the end of another [TERM/SEMESTER] at [INSTITUTION NAME]. You have done an amazing job and are well on your way to a college degree. You may be feeling a little worn- out, but that is normal. Stay focused and keep working hard just like
you have one day in the not-to-distance future you will look back with pride at what you have accomplished.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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