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Online students (Mattering)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help online students build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity


For many institutions online students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.


Goal


The goal of this nudge campaign is to nudge online students into behaviors that will aid in their success within the current term and persistence into the next term.


Students


The target student group for this nudge campaign is online students.


Owner


The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.



Mattering Nudges

Nudges are sent at three different points during the academic term and utilize the following mattering principles:

  • Mattering
  • Belonging
  • Empathy
  • Normalizing

First Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Welcome to summer classes

Dear [STUDENT FIRST NAME],

Welcome to the summer [TERM/SEMESTER]! I hope your classes are off to a great start. Summer courses can be challenging because they move at such a quick pace. I want you to remember that you are a [MASCOT] and part of being in the [MASCOT] community means that we care about your success. And because we care, we have made numerous resources available to help you succeed throughout the summer.

I know you have a lot going on with school, work, and family responsibilities, If you start to feel overwhelmed, do not hesitate to take advantage of the help that is available to you as a member of the [MASCOT] community.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Welcome to summer classes

Dear [STUDENT FIRST NAME],

Welcome to the summer [TERM/SEMESTER]! I hope your classes are off to a great start. Summer courses can be challenging because they move at such a quick pace.

I want you to remember that you are a [MASCOT] and part of being in the [MASCOT] community means that we care about your success. And because we care, we have made numerous resources available to help you succeed throughout the summer. Don’t hesitate to take advantage of these resources should you need them during the summer.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

At Midterm

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Can you believe it’s already the middle of the [TERM/SEMESTER]?

Dear [STUDENT FIRST NAME],

Can you believe it’s already the middle of the summer [TERM/SEMESTER]? How are you keeping up? I know summer courses are tough and you have a lot going on. It is a great time to take advantage of the resources available to you. In addition to tutoring and other academic support services, your professors and advisors are here to help.

Another great source of support is your peers. Forming study groups and talking to them about their experiences in college is part of what being in college is all about. You will learn from each other, not only your course material, but from their life experiences and unique perspectives. Being part of a rich and diverse community is an important part of the college experience.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Can you believe it’s already the middle of the [TERM/SEMESTER]?

Dear [STUDENT FIRST NAME],

Can you believe it’s already the middle of the summer [TERM/SEMESTER]? How are you keeping up? I know summer courses are tough and you have a lot going on.

A great source of support during college is your peers. Forming study groups and talking to them about their experiences in college is part of what being in college is all about. You will learn from each other, not only your course material, but from their life experiences and unique perspectives. Being part of a rich and diverse community is an important part of the college experience.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Congrats on your hard work

Dear [STUDENT FIRST NAME],

You’re so close to the end of the summer [TERM/SEMESTER]. You’ve put in a lot of hard work and you should be very proud. Know that myself and the [INSTITUTION NAME] community are proud of your hard work and all that you have learned?

Even if you felt this summer was full of challenges, don’t be disheartened. I am rooting for you and I am confident you can finish the summer [TERM/SEMESTER] strong and look forward to a great next [TERM/SEMESTER] for you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Congrats on your hard work

Dear [STUDENT NAME],

You’re so close to the end of the summer [TERM/SEMESTER]. You’ve put in a lot of hard work and you should be very proud. Know that myself and the [INSTITUTION NAME] community are proud of your hard work and all that you have learned?

Congrats on a great summer and I look forward to a great next [SEMESTER/TERM] for you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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