We're putting together information to help you move to virtual advising, deploy nudging, get answers on data science questions, and use your solutions during COVID-19. ACCESS RESOURCES HERE. 

Support is Moving! You can submit a new ticket at support@civitaslearning.com

Welcome
Login
Open navigation

Online students (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help online students build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

Jump to:


About this Campaign

Opportunity

For many institutions online students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge online students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is online students.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mindset Nudges 

Nudges are sent at four different points during the academic term and utilize the following mindset principles:

  • Growth Mindset
  • Empathy
  • Normalizing 
  • Goal Setting

First Two Weeks of Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You can do this, one step at a time

Dear [STUDENT FIRST NAME],

Thank you for choosing to be a [MASCOT]! Many of our students return to school when their “plates are full” with work and family responsibilities - it’s a lot to juggle, but your readiness to take on the challenges that come make all the difference.

We are here to support your journey; whether it’s understanding the course content, addressing any technical problems you may experience with [ONLINE LEARNING PLATFORM], or learning new study tips, seeking advice early in the [TERM/SEMESTER] gives you the most time to benefit from resources available to you.

[INSERT CALL-TO-ACTION]

Through your sustained effort and determination, you can do this one step at a time!

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You can do this, one step at a time

Dear [STUDENT FIRST NAME],

Thank you for choosing to be a [MASCOT]! Many of our students return to school when their “plates are full” with work and family responsibilities - it’s a lot to juggle, but your readiness to take on the challenges that come make all the difference.

We are here to support your journey; seeking advice early in the [TERM/SEMESTER] gives you the most time to benefit from resources available to you.

[INSERT CALL-TO-ACTION]


Through your sustained effort and determination, you can do this one step at a time!
[SIGNATURE]


Prior to Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Share your tips for balancing priorities

Dear [STUDENT FIRST NAME],

You’re almost halfway through the [TERM/SEMESTER] - how are things going? At this point in the [TERM/SEMESTER], you’ve received feedback on an assignment, project, or exam (or will soon). With everything going on in your life, sometimes school can easily go to the back burner. Strategize ways to confront the work ahead of you by creating a plan. Brainstorm some approaches that have worked well for you in the past to tackle challenges and think of ways they can help you now.

[INSERT CALL-TO-ACTION]

Whatever your situation, your determination will make a difference - keep going one step at a time.

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Share your tips for balancing priorities

Dear [STUDENT FIRST NAME],

You’re almost halfway through the [TERM/SEMESTER] - how are things going? At this point in the [TERM/SEMESTER], you’ve received feedback on an assignment, project, or exam (or will soon).

Whether you’re pleased or disappointed with your performance, midterms provide a good opportunity to reflect on what strategies have helped or hindered your success thus far. What do you want to continue or stop doing? Do you need new strategies for online success? Brainstorm some strategies that will work with your busy life and put one into place.

[INSERT CALL-TO-ACTION]

Whatever your situation, your determination will make a difference - keep going one step at a time.

[SIGNATURE]

After Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Just a few challenges are left this [TERM/SEMESTER]!

Dear [STUDENT FIRST NAME],

Between midterms and finals week, the weeks fly when we are busy juggling school and life - before you know it, you will have a [TERM/SEMESTER] completed!

It’s natural to feel that a lot remains to finish the [TERM/SEMESTER] strong, so utilize campus resources and approach each challenge with determination and hard work.

Every person has the capacity to develop new skills - it requires persistence.

[INSERT CALL-TO-ACTION]

You can do this and [INSTITUTION NAME] is behind you!

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Just a few challenges are left this [TERM/SEMESTER]!

Dear [STUDENT FIRST NAME],

Between midterms and finals week, the weeks fly when you are busy juggling school and life - before you know it, this [TERM/SEMESTER] will be completed. But there’s a lot to accomplish before you’re done, so keep going. In whatever ways possible, carve out a little extra time and determination to finish strong.

[INSERT CALL-TO-ACTION]

[INSTITUTION NAME] is behind you!

[SIGNATURE]

Last Two Weeks of Term 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’re one step closer to your degree

Dear [STUDENT FIRST NAME],

During this busy time of year, I wanted to thank you for being part of our learning community. Learning is a process. No matter the outcome of the term, consider all you have worked hard for and learned thus far!

Each completed course gets you one step closer to your degree goal. Please finish strong and know that your hard work is noticed and appreciated.

[INSERT CALL-TO-ACTION]

[SIGNATURE]
Persistence Prediction: High and Very High
Subject Line: You’re one step closer to your degree

Dear [STUDENT FIRST NAME],

During this busy time of year, I wanted to thank you for being part of our learning community. No matter your grades this [TERM/SEMESTER], focus on what you’ve learned as an investment in your future.

The pride you’ll feel in finishing your final assignments will sustain you to next [TERM/SEMESTER]. Each successfully completed course gets you one step closer to your degree goal.

Please finish strong and know that your hard work is noticed and appreciated.

[INSERT CALL-TO-ACTION]

[SIGNATURE

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.