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Sophomore students (Mattering)

Nudge Overview

This nudge campaign is a series of mattering nudges designed to help new sophomore students build a growth mindset. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new sophomores have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new sophomore students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is new sophomore students, e.g., students with 2 terms completed and about to start their Sophomore year.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are oTen appropriate owners for a nudge campaign.


Mattering Nudges

Nudges are sent at four different points during the academic term and utilize the following mattering principles: 

  • Mattering 
  • Belonging 
  • Empathy 
  • Normalizing

Prior to Term Start

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: How will you make your mark as a [MASCOT]

Dear [STUDENT FIRST NAME],
Can you believe the summer is almost over?

It’s natural at this point to feel mixed emotions. Some students are excited to begin classes, while others are feeling unsure about the [TERM/SEMESTER] ahead. How are you feeling??

Remember, you are already part of a great community and your second year will provide you new opportunities to develop, grow, and connect. You are not alone!

As you prepare to return, think about how you want to connect to the [MASCOT OR INSTITUTION NAME] community during your sophomore year. We need you!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: How will you make your mark as a [MASCOT]

Dear [STUDENT FIRST NAME],
Can you believe the summer is almost over?

It’s natural at this point to feel a range of emotions- from nervousness to excitement. How are you feeling?

Remember, you are already part of a great community and your second year will provide you new opportunities to develop, grow, and connect. You are not alone!

As you prepare to return, think about how you want to connect to the [MASCOT OR INSTITUTION NAME] community during your sophomore year. We need you!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

First Two Weeks of Term 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You can tackle this transition!

Hey [MASCOT OR STUDENT NAME], ready to get rolling again?

Now that you have a year under your belt at [INSTITUTION NAME], you’re nearly a veteran at this [COLLEGE/UNIVERSITY]. Second year often feels very different than first year and it can become overwhelming.

Many sophomores experience a mixture of excitement and uncertainty. It’s normal to feel a range of emotions. Remember, you’re here because we believe in you!

Connecting with a peer is a great way to tackle the transition. This new connection will benefit you both! Who will you connect with this week?

[INSERT CALL-TO-ACTION]

We’re so glad you’re part of the [MASCOT OR INSTITUTION NAME] community!

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You can tackle this transition!

Hey [MASCOT OR STUDENT NAME], ready to get rolling again?

Now that you have a year under your belt at [INSTITUTION NAME], you’re nearly a veteran at this [COLLEGE/UNIVERSITY]. Second year often feels very different than first year.

Many sophomores experience a mixture of excitement and uncertainty. It’s normal to feel a range of emotions. Remember, you’re here because we believe in you!

Connecting with a peer is a great way to tackle the transition. This new connection will benefit you both! Who will you connect with this week?

[INSERT CALL-TO-ACTION]

We’re so glad you’re part of the [MASCOT OR INSTITUTION NAME] community!

[SIGNATURE]

Prior to Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Share your unique perspective

Dear [STUDENT FIRST NAME],

Over just a few short weeks, you’ve become immersed in your courses and life at [INSTITUTION NAME] again. Midterm exams will begin soon, so use your community to help you. Collaborate with a few students in your classes to set up a study group. You’re all taking the same class, exploring the same ideas, and preparing for the same test. Joining a study group will make a difference in your own success and the success of your peers.

[INSERT CALL-TO-ACTION]

I’m glad you’re a [MASCOT NAME]!

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Share your unique perspective

Dear [STUDENT FIRST NAME],

By this point in the [TERM/SEMESTER, you’ve really become involved in the routines of life at [INSTITUTION NAME] again. Midterm exams are approaching quickly. If you haven’t already done so, now is the time to begin collaborating with others in your classes to set up study groups. You’re all exploring the same ideas and preparing for the same test. Do your part to help your peers and yourself succeed. It’s a win-win!

[INSERT CALL-TO-ACTION]

I’m glad you’re a [MASCOT NAME]!

[SIGNATURE]


After Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Have you found the right fit at [INSTITUTION NAME]

Dear [STUDENT FIRST NAME],

Can you believe you are this far along in your program? It’s natural at this point in the second year to wonder if your major is the right fit. For some students they are eager to take upper-division courses in their program, while others are considering a major change. How are you feeling about your choice?

No matter how you’re feeling, I know there is a place for you at [INSTITUTION NAME]. If you don’t feel like you have it all figured out, you’re in solid company -- most students ask all kinds of questions at this point in college.
Now is a perfect time to consider your plans for next [TERM/SEMESTER] and how your longterm goals can be best met through the courses you select.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Have you found the right fit at [INSTITUTION NAME]

Hi [STUDENT'S FIRST NAME],

Can you believe you are this far along in your program? It’s natural at this point in the second year to wonder if your major is the right fit. For some students they are eager to take upper-division courses in their program, while others are considering a major change. How are you feeling about your choice?

No matter how you’re feeling, I know there is a place for you at [INSTITUTION NAME]. While we figure that out, find a fulfilling opportunity available to you here! Consider a leadership role in a club or organization on campus to that connects your skills and interests and spend time with others who enjoy the same kinds of things you do.

You have time to really make your mark here. [INSERT CALL-TO-ACTION]

[SIGNATURE]



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