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New transfer students (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help new transfer students build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new transfer students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new transfer students into behaviors that will aid in their success within the current term and persistence into the next term

Students

The target student group for this nudge campaign is new transfer students, e.g., transfer students with 0 terms completed. If your institution has a small new transfer student population, consider including both 0 and 1 terms completed.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mindset Nudges 

Nudges are sent at four different points during the academic term and utilize the following mindset principles:

  • Growth Mindset
  • Empathy
  • Normalizing
  • Goal Setting

First Two Weeks of Term 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: We’re here to guide you through this transition

Dear [STUDENT FIRST NAME],
You’re a [MASCOT] through your hard work and achievement. I’m so glad you’re here, and we believe in you. All new beginnings can be difficult. Many students find it challenging to connect with new friends, get involved, and meet different expectations.

We're here to guide you and support you. In the meantime, if you're experiencing these or other types of challenges during your transition, think about what types of strategies you have used in the past that you might use now.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: We’re here to guide you through this transition

Dear [STUDENT FIRST NAME],
You’re a [MASCOT] through your hard work and achievement. I’m so glad you’re here, and we believe in you. Connecting with your peers at [INSTITUTION NAME] is important. It will help you make the most of your time here and want you to share what makes you unique with the rest of your community. You are what makes [INSTITUTION NAME] great!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Prior to Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’re closer to your goals than ever before

Dear [STUDENT FIRST NAME],
Overwhelmed? This time in the [TERM/SEMESTER] students oTen are feeling stretched by academic demands and the demands of life. Feeling like you’re in over your head is totally normal.

Hard work and perseverance are two attributes we know students just like you can use to achieve your goals. Today, it’s preparing for midterms, but keep your goal of completing your program in mind! Each day your diligence and effort gets you one step closer.

You may be feeling a bit overwhelmed, but that's okay! What matters most is that you are going through the learning process.

[INSERT CALL-TO-ACTION]

Keep up the hard work,

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You’re closer to your goals than ever before

Dear [STUDENT FIRST NAME],
Did you know the brain is like a muscle? It only grows if you work beyond your current abilities. If you're feeling like you're on track and meeting expectations with little effort, then I hope you will consider new opportunities that will help you stretch your learning even further.

[INSERT CALL-TO-ACTION]

Keep up the hard work!!!

[SIGNATURE]

After Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: What will it take to reach your goals?

Dear [STUDENT FIRST NAME],
Did you know that research shows that ability is achieved through the steady process of active learning and practice? Grades don’t always reflect a person’s full academic potential!

Sometimes students question their major, or they find the content of a course does not always connect with them. That’s totally normal! I want to encourage you to continue challenging yourself, especially as you think about courses for next semester.

Think about the next steps in your educational journey. What do you need to do now to get you to your goal of completion? Working hard to finish this [TERM/SEMESTER] well is a great way to get a head start on next [TERM/SEMESTER]’s success.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: What will it take to reach your goals?

Hi [STUDENT FIRST NAME],
Congratulations on getting through your midterms! As you consider courses for next [TERM/SEMESTER], think about which ones might challenge and stretch your learning.

A great way to get advice about courses is to connect with other students who are further along in your program.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Flex those learning muscles & finish strong!

Hi [STUDENT FIRST NAME],

Wow! The [TERM/SEMESTER] is almost over. It went by so quickly. You have just one last push to get through finals. I imagine this [TERM/SEMESTER] was challenging. You’re so close to finishing this [TERM/SEMESTER] and that will get you one step closer to your goals. Keep working hard to finish strong, and keep reminding yourself why you’re here!

[INSERT CALL-TO-ACTION]

Study well for finals; and see you next [TERM/SEMESTER]!

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Flex those learning muscles & finish strong!

Hi [STUDENT FIRST NAME],

Wow! The [TERM/SEMESTER] is almost over. It went by so quickly. You have just one last push to get through finals. I imagine this [TERM/SEMESTER] was challenging, but your hard work and effort is likely to pay off! Keep up the hard work to get you one step closer to your goals of completing your program!

[INSERT CALL-TO-ACTION]

Study well for finals; and see you next [TERM/SEMESTER]!

[SIGNATURE]

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