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High GPA, low persistence prediction (Mindset)

Nudge Overview

This nudge campaign includes a series of mindset nudges designed to help students with high GPAs and low persistence predictions build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

Having a high GPA is often considered a signal that students are on track for success. However, students often leave school for non-academic reasons such as financial, logistical, and social- psychological. The persistence prediction is created using academic and non-academic factors and provide a signal of risk for high GPA students.

Goal

The goal of this nudge campaign is to nudge high GPA students with low persistence predictions into behaviors that will aid in their success within the current term, and persistence into the next term. 

Students

The target student group for this nudge campaign is students with high GPAs and low persistence prediction, e.g., students with a GPA greater than 3.0 and in the bottom or second persistence prediction quartile, or Very Low to Moderate persistence predictions.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mindset Nudges 

Nudges are sent at four different points during the academic term and utilize the following mindset principles: 

  • Growth Mindset
  • Empathy
  • Normalizing
  • Goal Setting

First Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Our community is better because of you

Dear [STUDENT FIRST NAME],

It’s early in the [TERM/SEMESTER] and you have no idea how much of a great impact you are making here on our community! Even so, the transition into the work of the new [TERM/ SEMESTER] can be tough - balancing school, life, finances, and other commitments.

All the dedicated work you put into your studies is a demonstration of your abilities as a learner, and it is not going unnoticed.

[INSERT CALL-TO-ACTION]

I’m glad you’re here,

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Our community is better because of you

Dear [STUDENT FIRST NAME],

Start of the [TERM/SEMESTER] is always a busy time. It’s exciting for me to know that students like you are contributing to our community in such a meaningful way. You are an important part of the fabric of our [UNIVERSITY/COLLEGE] and I am glad that you’re here.

Your diligent work on your studies is a testament to the way you are working toward your degree goals.

[INSERT CALL-TO-ACTION]

I’m here for you, let me know if and how I can help you on this journey in any way!

[SIGNATURE]

Prior to Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Share your knowledge with classmates

Dear [STUDENT FIRST NAME],

Finding this point in the [TERM/SEMESTER] overwhelming? It’s so normal to feel this way. We hear from academically strong students like you that this point in the [TERM/SEMESTER] is particularly stressful in balancing all you have going on.

Join up with some of your peers in class. You have so much to offer them based upon your life experiences and what you have mastered in your classes so far. Share that knowledge, and lean into the ways your classmates can support you as a team!

[INSERT CALL-TO-ACTION]

I’m here for you and want to contribute to your ongoing success as a student.

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Share your knowledge with classmates

Dear [STUDENT FIRST NAME],

Midterms are almost here. Academically strong students like you know how to navigate exam periods, but that doesn’t diminish the stress.

Don’t forget that there are lots of ways you can contribute to the learning and support of your peers as you study for exams.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

After Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Your goals are within reach

Dear [STUDENT FIRST NAME],

Now that midterms are over, the time between today and final exams will fly by. Before you know it the [TERM/SEMESTER] will be over!

Your success here at [INSTITUTION NAME] means a lot to me as your [ROLE]. These remaining weeks will help you get even closer to your original goals as a college student than ever before. Don’t give up now!

[INSERT CALL-TO-ACTION]

I’m here for you and want to ensure you have what you need to complete your program.

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Your goals are within reach

Dear [STUDENT FIRST NAME],

Now that midterms are over, the time between today and final exams will fly by. Before you know it the [TERM/SEMESTER] will be over! It’s important to be ready for next [TERM/SEMESTER] and ensure you are registered for your classes.

Your contributions to the campus community are an important part of what makes us all [MASCOT]. Keep being a part of the campus community through peer interaction, co-curricular involvement, and through all the ways you engage academically. Your success here at [INSTITUTION NAME] means a lot to me as your [ROLE].

I trust these remaining weeks will be memorable and will help you achieve the goals you set for yourself this [TERM/SEMESTER].

[INSERT CALL-TO-ACTION]

I’m here for you and want to ensure you have whatever you need from me to achieve success.

[SIGNATURE]

Last Two Weeks of Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: We depend on you to guide peers

Dear [STUDENT FIRST NAME],

The [TERM/SEMESTER] is nearly over, and getting through finals will get you one step closer to completing your program.

Our campus depends on high-achieving students like you to really set the tone for your peers. You need to know that your contributions to your studies, and your diligence as a student really make a difference here! I want you to know that being able to interact with students like you really makes me excited to come to work each day.

Thank you for being a contributor to this community. [INSERT CALL-TO-ACTION]

Keep up the hard work and all the best as you head into your finals!

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: We depend on you to guide peers

Dear [STUDENT FIRST NAME],

The [TERM/SEMESTER] is nearly over, and exams are the only thing left ahead of you.

Our campus depends on high-achieving students like you to really set the tone for your peers. You need to know that your contributions to your studies and diligence as a student really make a difference here!

Thank you for being a contributor to this community.

[INSERT CALL-TO-ACTION]

Keep up the hard work and all the best as you head into your finals!

[SIGNATURE]


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