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New, full-time, first time in college (Mindset)

Nudge Overview

This nudge campaign includes a series of mindset nudges designed to help new, full-time, FTIC students build a sense of belonging within their learning community build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new, full-time, first time in college (FTIC) students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new, full-time, FTIC students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is new, full-time, FTIC students, e.g., FTIC students with 0 terms completed taking enough credits to be considered a full time student.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are oXen appropriate owners for a nudge campaign.


Mindset Nudges 

Nudges are sent at four different points during the academic term and utilize the following mindset principles: 

  • Growth Mindset
  • Empathy
  • Normalizing
  • Goal Setting

First Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You are ready for the challenges ahead
Dear [STUDENT FIRST NAME],

I’m so glad you’re here at [INSTITUTION NAME]! You’re here because we believe in you. This [SEMESTER/TERM] will be challenging, but that’s part of the learning process. Although some aspects of academic life at the college level will really stretch you to develop new skills or understand new concepts, we’re here to help you create strategies to make your hard work pay off.

[INSERT CALL-TO-ACTION]

I’m excited to support your success.

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You are ready for the challenges ahead

Dear [STUDENT FIRST NAME],

I’m so glad you’re here at [INSTITUTION NAME], and I hope the term is beginning well for you. Some aspects of academic life at the college level will really stretch you to develop new skills or understand new concepts, but we’re here to help you create strategies to make your hard work pay off.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Prior to Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: What study strategies are working for you?

Dear [STUDENT FIRST NAME],

The efforts you’ve been investing in your classes so far have been worthwhile. As midterm exams approach, I encourage you to be intentional about setting aside extra time to prepare. If you’re not comfortable yet with some of the material you’ve covered during the first part of your courses, don’t give up! Try a new approach to understanding those ideas.

I admire the determination of students who stick with tough material until they make sense of it.

[INSERT CALL-TO-ACTION]

Thanks for your hard work,

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: What study strategies are working for you?

Dear [STUDENT FIRST NAME],

As you know, midterm exams are approaching quickly! I encourage you to be intentional about setting aside extra time to prepare. Many [MASCOT] have found the following resource helpful as they plan for midterms:

[INSERT CALL-TO-ACTION]

Thanks for your hard work,

[SIGNATURE]

After Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Your determination inspires me!

Dear [STUDENT FIRST NAME],

I’m sure you’ve discovered by now that getting the most out of your classes requires hard work! Don’t be discouraged when some courses seem to take extra determination. Whether you absorb new material really quickly or more slowly than you’d like, take time to recognize your progress and to celebrate all that you’re learning. That’s what college is all about!

[INSERT CALL-TO-ACTION]

Keep on working!

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Your determination inspires me!

Dear [STUDENT FIRST NAME],

I’m sure you’ve discovered by now that getting the most out of your classes requires hard work! Whether you absorb new material really quickly or more slowly than you’d like, take time to recognize your progress and to celebrate all that you’re learning. That’s what college is all about!

[INSERT CALL-TO-ACTION]

Keep on working!

[SIGNATURE]

Last Two Weeks of Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’re close to the finish line - don’t stop now!

Dear [STUDENT FIRST NAME],

As the end of the [SEMESTER/TERM] approaches, please know that I truly appreciate the efforts you have invested in your courses. Learning takes time, and I know you’ve poured many hours into your studies. Don’t stop now!

Your willingness to continue wrestling with even the most challenging material will carry you through the remainder of this [SEMESTER/TERM] in a manner you can be proud of.

[INSERT CALL-TO-ACTION]

Keep up the hard work,

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You’re close to the finish line - don’t stop now!

Dear [STUDENT FIRST NAME],

As the end of the [SEMESTER/TERM] approaches, thank you for the effort you have invested in your courses. Learning takes Jme, and I know you’ve poured many hours into your studies. Don’t stop now!

Your willingness to continue wrestling with even very challenging material is notable and well worth the effort it requires. Thanks for all you’ve done.

[INSERT CALL-TO-ACTION]

Keep up the hard work,

[SIGNATURE]


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