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New transfer students (Mattering)

Nudge Overview

This nudge campaign is a series of mattering nudges designed to help new transfer students build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new transfer students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new transfer students into behaviors that will aid in their success within the current term and persistence into the next term

Students

The target student group for this nudge campaign is new transfer students, e.g., transfer students with 0 terms completed. If your institution has a small new transfer student population, consider including both 0 and 1 terms completed.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mattering Nudges

Nudges are sent at four different points during the academic term and utilize the following mattering principles: 

  • Mattering 
  • Belonging 
  • Empathy 
  • Normalizing

First Two Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line:
Get connected for success!

Hi [STUDENT FIRST NAME],

Once a [MASCOT], always a [MASCOT], you’re here because we believe in you! All new beginnings can be difficult. Many students find it challenging to connect with new friends, get involved, and meet different expectations.

There’s all kinds of ways to get connected to campus life this early in the term, and I am reaching out today because I am invested in your success.

[INSERT CALL-TO-ACTION]

We value your presence and the unique contribution that you bring to this campus.

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Get connected for success!

Hi [STUDENT FIRST NAME],

Once a [MASCOT], always a [MASCOT], you’re here because we believe in you! You are what makes the [INSTITUTION NAME] community great and we want you to be an active member of the community. There’s all kinds of ways to get connected to campus life this early in the [SEMESTER/TERM].

[INSERT CALL-TO-ACTION]

We value your presence and the unique contribution that you bring to this campus.

[SIGNATURE]

Prior to Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’re not alone

Hi [STUDENT'S FIRST NAME],

This is a natural point in the term when many students feel disconnected from their program, area of study, or campus life. Feeling disconnected can cause students to lose sight of the reason why they came to college in the first place.

Does this feel familiar to you? If so, don’t lose sight of the reason you came to [INSTITUTION NAME]. You can still achieve your original goals here at [INSTITUTION NAME] and I want to help you get re-connected.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You’re not alone

Hi [STUDENT'S FIRST NAME],

I’m so glad you’re a student here. There are so many ways for students to get involved at [INSTITUTION NAME].

I want you to be able to experience additional learning opportunities on campus that will connect you with both your peers, and your faculty members. Right now, this [SEMESTER/TERM], there are ways to get connected.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

After Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’re finding your rhythm

Hi [STUDENT'S FIRST NAME],

Getting used to a new environment and meeting the demands of academics on top of every-day life demands is no easy task. It's okay if you're feeling overwhelmed! The transition can be challenging, but many students find a bit of a rhythm after first [TERM/ SEMESTER].

In other words, this is just the beginning. I encourage you to push through this [TERM/SEMESTER]. Your learning process is more important than grades at this point. You belong here, and next [TERM/SEMESTER] will be even better.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You’re finding your rhythm

Hi [STUDENT'S FIRST NAME],

Getting used to a new environment and meeting the demands of academics on top of every-day life demands is no easy task. You’re off to a great start, and it's okay if you're feeling overwhelmed!

The transition can be challenging, but many students find a bit of a rhythm after first [TERM/ SEMESTER].

In other words, this is just the beginning. I encourage you to push through this [TERM/ SEMESTER]. Your learning process is most important at this point. You belong here, and next [TERM/SEMESTER] will be even better.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: We’re proud of you!

Hi [STUDENT'S FIRST NAME],

Wow! The [TERM/SEMESTER] is almost over. It went by so quickly, but you’ve almost made it! College is challenging, but your commitment to finishing this [TERM/SEMESTER] is the kind of attitude that reflects our [MASCOT] spirit. We are proud of your accomplishments so far and are excited to see you through to the completion of your program.

[INSERT CALL-TO-ACTION]

Looking forward to seeing you next [TERM/SEMESTER],

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: We’re proud of you!

Hi [STUDENT'S FIRST NAME],

Wow! The [TERM/SEMESTER] is almost over. It went by so quickly, but you’ve almost made it! Your commitment to finishing this [TERM/SEMESTER] is the kind of attitude that reflects our [MASCOT] spirit. We are proud of your accomplishments so far and are excited to see you through to the completion of your program.

[INSERT CALL-TO-ACTION]

Looking forward to seeing you next [TERM/SEMESTER],

[SIGNATURE]

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