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High GPA, low persistence prediction (Mattering)

Nudge Overview

This nudge campaign includes a series of mattering nudges designed to help students with high GPAs and low persistence predictions build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

Having a high GPA is often considered a signal that students are on track for success. However, students often leave school for non-academic reasons such as financial, logistical, and social-psychological. The persistence prediction is created using academic and non-academic factors and provide a signal of risk for high GPA students.

Goal

The goal of this nudge campaign is to nudge high GPA students with low persistence predictions into behaviors that will aid in their success within the current term, and persistence into the next term. 

Students

The target student group for this nudge campaign is students with high GPAs and low persistence prediction, e.g., students with a GPA greater than 3.0 and in the bottom or second persistence prediction quartile, or Very Low to Moderate persistence predictions.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mattering Nudges

Nudges are sent at four different points during the academic term and utilize the following mattering principles: 

  • Mattering 
  • Belonging 
  • Empathy 
  • Normalizing

First Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: I’m so happy you’re a [MASCOT]

Dear [STUDENT FIRST NAME],

I just wanted to let you know how happy I am that you are a [MASCOT] and what a big difference you make to our community. Thanks for bringing your unique personality and experience to [INSTITUTION NAME]. You are what makes [INSTITUTION NAME] great!

I also hope your transition into a new [TERM/SEMESTER] is going well. Getting back into the swing of things with school can be tough. Just remember, that your success matters to me and the whole [MASCOT] community.

[INSERT CALL-TO-ACTION - See the Call-To-Action appendix at the end of this document] Here’s to a great [TERM/SEMESTER] to come.

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: I’m so happy you’re a [MASCOT]

Dear [STUDENT FIRST NAME],

I just wanted to let you know how happy I am that you are a [MASCOT] and what a big difference you make to our community. Thanks for bringing your unique personality and experience to [INSTITUTION NAME]. You are what makes [INSTITUTION NAME] great!

[INSERT CALL-TO-ACTION]

Here’s to a great [TERM/SEMESTER] to come.

[SIGNATURE]

Prior to Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You are a part of our learning community

Dear [STUDENT FIRST NAME],

Let’s gear up for midterms! You’ve put in a lot of hard work so far, and so have your peers. Even though everyone feels stressed out about exams, all the work is going to pay off.

One of the best ways to capitalize on the effort you have already put in is to join or set up a study group. You have a lot to share with your peers, and they have a lot to share with you. Working together will help them just as much as it will help you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Will you be a student leader?

Dear [STUDENT FIRST NAME],

You are a great student and have been doing very well at [INSTITUTION NAME]. As midterms come up, consider organizing study groups for your classes. Our community needs great students like you to be active leaders. Your participation is what makes our community flourish.

[INSERT CALL-TO-ACTION]

Thanks so much for being here!

[SIGNATURE]

After Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: If you succeed the whole [MASCOT] community succeeds

Dear [STUDENT FIRST NAME],

Now that midterms are over it’s time to focus on the end of the [TERM/SEMESTER] and finals. I want to make sure you finish this [TERM/SEMESTER] strong because your success means a lot to me as your [ROLE].

As a member of the [MASCOT] community you have a lot of resources available to you. Now is a great time to take advantage of those resources.

[INSERT CALL-TO-ACTION]

Your success matters to the whole [MASCOT] community.

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: If you succeed the whole [MASCOT] community succeeds

Dear [STUDENT FIRST NAME],

Congrats on getting through midterms! Take some time to celebrate your hard work. You deserve it! The whole [MASCOT] community is proud of your effort.

The end of the [TERM/SEMESTER] is coming up and it’s time to focus on finals and planning for the next [TERM/ SEMESTER]. It’s a lot to think about, but you can do it and I want to help.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Two Weeks of Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You set the standard at [INSTITUTION NAME]

Dear [STUDENT FIRST NAME],

You are almost to the end of your first full year at [INSTITUTION NAME]. You have put in so much work that has not gone unnoticed. Students like you who work hard set the standard at [INSTITUTION NAME]. Even though you are excelling in your studies, I know it is easy to get thrown off track by all the other priorities in your life.

Your finals are coming up and I want to encourage you to continue to focus all the way through to the end. You are a role model for all students and it’s important that you finish strong not just for yourself, but for the whole community.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You set the standard at [INSTITUTION NAME]

Dear [STUDENT FIRST NAME],

You are almost to the end of your first full year at [INSTITUTION NAME]. You have put in so much work that has not gone unnoticed. Students like you who work hard set the standard at [INSTITUTION NAME].

Your finals are coming up and I want to encourage you to continue to focus all the way through to the end. You are a role model for all students and it’s important that you finish strong not just for yourself, but for the whole community.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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