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High GPA, low persistence prediction (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help students with high GPAs and low persistence predictions build a growth mindset. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

Having a high GPA is often considered a signal that students are on track for success. However, students often leave school for non-academic reasons such as financial, logistical, and social-psychological. The persistence prediction is created using academic and non-academic factors and provide a signal of risk for high GPA students.

Goal

The goal of this nudge campaign is to nudge high GPA students with low persistence predictions into behaviors that will aid in their success within the current term, and persistence into the next term. 

Students

The target student group for this nudge campaign is students with high GPAs and low persistence prediction, e.g., students with a GPA greater than 3.0 and in the bottom or second persistence prediction quartile, or Very Low to Moderate persistence predictions.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mindset Nudges

Nudges are sent at four different points during the academic term and utilize the following mindset principles:

  • Growth Mindset
  • Empathy
  • Normalizing
  • Goal Orientation

First Two Weeks of Term 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Your hard work has gotten you here

Dear [STUDENT FIRST NAME],

It’s the start of a new [TERM/SEMESTER]! All the hard work you have done has gotten you to here. Keep putting in that effort and before you know it you will reach your goals. This [TERM/SEMESTER] will present challenges, but you can persevere and I am here to help.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Your hard work has gotten you here

Dear [STUDENT FIRST NAME],

It’s the start of a new [TERM/SEMESTER]! All the hard work you have done has gotten you to here. Keep putting in that effort and before you know it you will reach your goals.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Prior to Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: I know you can crush your exams

Dear [STUDENT FIRST NAME],

Getting ready for exams yet? Exam time is stressful! All students feel the pressure of midterms. Focus on some time management and study strategies that have worked for you in the past.

I know you will do well if you apply yourself. And remember that I am here to support you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: I know you can crush your exams

Dear [STUDENT FIRST NAME],

Getting ready for exams yet? Exam time is stressful! All students feel the pressure of midterms. Focus on some time management and study strategies that have worked for you in the past.

You have achieved a lot through your hard work and dedication. Keep up the good work!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

After Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Let’s make this [TERM/SEMESTER] a success!

Dear [STUDENT FIRST NAME],

You made it through midterms! I know it was a stressful time and I’m proud of the effort you put in. No matter how you did on your exams, focus on the rest of the [TERM/SEMESTER] and finish strong.

I want you to have a great rest of the [TERM/SEMESTER] and learn as much as you possibly can. Remember why you came to college and make plans for this [TERM/SEMESTER] to be a stepping stone towards achieving those goals.

You can make this [TERM/SEMESTER] a success and the [INSTITUTION NAME] community and I are here to help.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Let’s make this [TERM/SEMESTER] a success!

Dear [STUDENT FIRST NAME],

You made it through midterms! I know it was a stressful time and I’m proud of the effort you put in. It’s time to focus on finishing the rest of the [TERM/SEMESTER] strong! You are closer now than ever to reaching your goal and the [INSTITUTION NAME] community and I are here to support you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Two Weeks of Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: The end of the [TERM/SEMESTER] is in sight

Dear [STUDENT FIRST NAME],

Feeling like your mind is so full of things you learned this [TERM/SEMESTER] it might explode? That’s good! This is how you know you have worked really hard.

Pushing past your comfort zone is how you improve. It’s just like exercise. If you want to run farther or faster, or get stronger you have to push yourself. Learning is the same way. So if you feel like you’ve stretched yourself this [TERM/SEMESTER], great job!

Don’t give up now! If you’re feeling completely exhausted and underwater, this is normal. There are plenty of resources available to help you complete this [TERM/SEMESTER] successfully if you’re willing to put in the work.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: The end of the [TERM/SEMESTER] is in sight

Dear [STUDENT FIRST NAME],

Feeling like your mind is so full of things you learned this [TERM/SEMESTER] it might explode? That’s good! This is how you know you have worked really hard.

Pushing past your comfort zone is how you improve. It’s just like exercise. If you want to run farther or faster, or get stronger, you have to push yourself. Learning is the same way. So if you feel like you’ve stretched yourself this [TERM/SEMESTER], great job!

Don’t give up now! All the hard work you have put in is about to pay off. Just a hard push through final exams and you’ll be done!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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