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New, full-time, first time in college (Mattering)

Nudge Overview

This nudge campaign includes a series of mattering nudges designed to help new, full-time, FTIC students build a sense of belonging within their learning community build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new, full-time, first time in college (FTIC) students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new, full-time, FTIC students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is new, full-time, FTIC students, e.g., FTIC students with 0 terms completed taking enough credits to be considered a full time student.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mattering Nudges

Nudges are sent at four different points during the academic term and utilize the following mattering principles: 

  • Mattering 
  • Belonging 
  • Empathy 
  • Normalizing

First Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: New [TERM/SEMESTER], new opportunities
Dear [STUDENT FIRST NAME],

Welcome back! I am so glad you are here! Getting back into the swing of school and figuring out all your classes
can be stressful. There is new material to learn, new professors to get to know, and a new schedule to get used to.
It’s natural to feel stressed out during this transition to a new [TERM/SEMESTER].
[INSERT CALL-TO-ACTION - See the Call-To-Action appendix at the end of this document]
Thanks so much for being a [MASCOT]. And remember, I am here to support you.
[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: New [TERM/SEMESTER], new opportunities
Dear [STUDENT FIRST NAME],

Welcome back! I am so glad you are here! Now that you are more settled into college life, it’s a great time to get more involved in the campus community. Your participation is in the community is an important part of what makes [INSTITUTION NAME] a great place to learn and grow.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Prior to Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Have you made any connections this [TERM/SEMESTER]
Dear [STUDENT FIRST NAME],

You’ve probably gotten the idea at this point that your educational journey is going to be filled with highs and lows. This is normal and all of your peers are having the a similar experience. Connecting with fellow students will give you someone to celebrate the good times with and will be their to support you during challenging periods.

You will also help your fellow students by doing the same for them.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Have you made any connections this [TERM/SEMESTER]

Dear [STUDENT FIRST NAME],

As you are getting adjusted to your new routines be sure to make time to get involved with your fellow students. Being an active participant in your community of learners is a big part of your education. If you haven’t already, start some study groups, or join a student organization to explore your interests. Don’t forget that you are an important member of the [MASCOT] community.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

After Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You are important!
Dear [STUDENT FIRST NAME],

As a college student it can be easy to be so focused on your classwork and other life obligations that you start to feel isolated and alone. This is not the case. You are an important and essential part of a vibrant community.

You belong at [INSTITUTION NAME] and you matter to us!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You are important!

Dear [STUDENT FIRST NAME],

I just wanted to send a quick post midterms note to remind you what an important part of the [MASCOT] community you are. It’s easy to get super busy at this point in the term but be sure to make time with connect me, one of your professors, or a fellow student. These connections enrich your experience at [INSTITUTION NAME].

You belong at [INSTITUTION NAME] and you matter to us!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Two Weeks of Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Can you see the light at the end of the tunnel?

Dear [STUDENT FIRST NAME],

It’s almost the end of the [TERM/SEMESTER] and your first year as a college student! This is going to be a huge accomplishment! After finals, take time to celebrate all the effort you put in. In the meantime, stay focused and keep working even, if like most students, you feel exhausted.

You are a [MASCOT] and [MASCOT]s finish what they start in the best way possible. The whole community is rooting for you. So, hang in there!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Can you see the light at the end of the tunnel?

Dear [STUDENT FIRST NAME],

Can you believe it? You’ve almost made it to the end of your first year of college! Myself and the whole [INSTITUTION NAME] community is so proud of the determination you have showed throughout the year. Keep up the hard work through finals and take time to celebrate yourself after the [TERM/SEMESTER] is complete.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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