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Online students (Mattering)

Nudge Overview

This nudge campaign is a series of mattering nudges designed to help online students build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions online students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge online students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is online students.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mattering Nudges 

First Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Get connected to get the most out of college

Dear [STUDENT FIRST NAME],

I hope the beginning of the [TERM/SEMESTER] is going well for you. It can be easy to feel disconnected as an online student. However, having a connection with your peers, faculty, and institution is an important part of being a college student.

Make a plan to interact with your professors and fellow students this [TERM/SEMESTER]. Reach out to your professors via email and start study groups with your classmates. You will find college an enriching experience having made these connections.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Get connected to get the most out of college

Dear [STUDENT FIRST NAME],

I hope the beginning of the [TERM/SEMESTER] is going well for you. It can be easy to feel disconnected as an online student. However, having a connection with your peers, faculty, and institution is an important part of being a college student.

We need strong students like you to be leaders and take initiative in connecting with your peers. They will benefit from it, and so will you. These connections are what make our community strong.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Prior to Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Leverage your community for success

Dear [STUDENT FIRST NAME],

Midterms are almost here and I want you to know that the whole [INSTITUTION] community is invested in your success. Your advisors, professors, and everyone else working to make [INSTITUTION] a great place to learn and grow want to help you reach your goals.

Use the connections you have made this [TERM/SEMESTER] to help you get prepared for your midterms. Ask your professors questions about course materials you don’t understands, study with fellow students, and ask your advisor about resources, such as tutoring services, available to you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Leverage your community for success

Dear [STUDENT FIRST NAME],
Midterms are almost here and I want you to know that the whole [INSTITUTION] community is invested in your success. Your advisors, put professors, and everyone else working to make [INSTITUTION] a great place to learn and grow want to help you reach your goals.

Use the connections you have made this [TERM/SEMESTER] to help you get prepared for your midterms. Study with fellow students so you canlearn from them and they can learn from you. Who knows, you just might make a new friend in the process!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

After Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Your fellow classmates are your greatest resource

Dear [STUDENT FIRST NAME],

Congrats on getting through midterms! I appreciate all the effort you put in. Now is the time in the [TERM/SEMESTER] when students start to feel worn thin. Keep your level of effort up through the end of the [TERM/SEMESTER]. Your hard work is what is going to determine your success.

Stay engaged in the [MASCOT] community. Talk to your classmates about how they are feeling about school. Many of them have the same feelings you do, and it is helpful knowing your are not alone. They can also provide some tips on how to cope with the stress of balancing school and the rest of life’s obligations.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Your fellow classmates are your greatest resource

Dear [STUDENT FIRST NAME],Congrats on getting through midterms! I appreciate all the effort you put in. Now is the time in the [TERM/SEMESTER] when students start to feel worn thin. Keep your level of effort up through the end of the [TERM/SEMESTER]. Your hard work is what is going to determine your success.

Stay engaged in the [MASCOT] community. Talk to your classmates about how they are feeling about school. You have valuable insight on how to deal with balancing school and life that they can benefit from. You may be able to learn a thing or two from them, as well.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Two Weeks of Term 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Thank you for being a part of [INSTITUTION]
Dear [STUDENT FIRST NAME],

Your courses are coming to end and you are another step closer to reaching your goals. I wanted to say thank you for being here this [TERM/SEMESTER]. You are what makes [INSTITUTION] a great place. You bring so many wonderful thoughts and ideas into our community.

I also want to provide some words of encouragement heading into finals. No matter how you feel you did in your courses this [TERM/SEMESTER], and even though you may feel exhausted, dig deep and find the energy you need to finish strong. This is the last mile of a marathon. It hurts right now, but it will feel great when it’s done.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Thank you for being a part of [INSTITUTION]

Dear [STUDENT FIRST NAME],

Your courses are coming to end and you are another step closer to reaching your goals. I wanted to say thank you being here this [TERM/SEMESTER]. You are what makes [INSTITUTION] a great place. You bring so many wonderful thoughts and ideas into our community.

I also wanted to wish you the best going into finals. Keep up the hard work. This is the last mile of a marathon. It hurts right now, but it will feel great when it’s done.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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