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Online students (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help online students build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions online students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.


Goal

The goal of this nudge campaign is to nudge online students into behaviors that will aid in their success within the current term and persistence into the next term.


Students

The target student group for this nudge campaign is online students.


Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mindset Nudges 

Nudges are sent at four different points during the academic term and utilize the following mindset principles:

  • Growth Mindset
  • Empathy
  • Normalizing 
  • Goal Setting

First Two Weeks of Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: This is going to be a great [TERM/SEMESTER]

Dear [STUDENT FIRST NAME],

It’s the beginning of a new [TERM/SEMESTER] and now is the perfect time to think about your goals for the [TERM/SEMESTER]. To motivate yourself, start by thinking about why you came to college. Next, think about the specific steps you need to make this [TERM/SEMESTER] a success and then develop a plan for yourself.

Finally, visualize yourself successfully completing this [TERM/SEMESTER]. I know this is going to be a great [TERM/SEMESTER] for you and I am looking forward to helping you achieve your
goals.

[INSERT CALL-TO-ACTION - See the Call-To-Action appendix at the end of this document]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: This is going to be a great [TERM/SEMESTER]

Dear [STUDENT FIRST NAME],

It’s the beginning of a new [TERM/SEMESTER]. Now is the perfect time to think about your goals for the [TERM/SEMESTER]. What is it you want to accomplish? Write down a list of things you want to accomplish this [TERM/SEMESTER] and keep it close by so you can remind yourself often.

I know this is going to be a great [TERM/SEMESTER] for you and I am looking forward to helping you achieve your
goals.

[INSERT CALL-TO-ACTION - See the Call-To-Action appendix at the end of this document]

[SIGNATURE]


Prior to Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Does your to-do list make you feel overwhelmed?

Dear [STUDENT FIRST NAME],

The [TERM/SEMESTER] is in full swing. Is your to-do list getting long? I imagine it’s getting hard to manage all that you have going on in your life. Remember the goals you set for yourself for this term and stick to your plan. I know it feels like a lot, but you can do it through hard work. And remember, you don’t have to do it alone. We are here to help!

If you are struggling to get everything done you need to, try making a detailed schedule for yourself. And, don’t forget to take care of yourself by scheduling in breaks to recharge.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Does your to-do list make you feel overwhelmed?

Dear [STUDENT FIRST NAME],

The [TERM/SEMESTER] is in full swing. Is your to-do list getting long? I imagine it’s getting hard to manage all that you have going on in your life. Remember the goals you set for yourself for this term and stick to your plan. I know it feels like a lot, but you can do it through hard work. And remember, you don’t have to do it alone. We are here to help!

[INSERT CALL-TO-ACTION]

[SIGNATURE]


After Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Learning means getting outside your comfort zone

Dear [STUDENT FIRST NAME],

Midterms are over and your classes are getting into more advanced topics, which feel more challenging to learn. Everyone has the capacity to learn, and the way you learn is to challenge yourself. Push yourself outside your comfort zone. Be patient with yourself as you develop complex new skills and wrestle with difficult concepts. This is the way it works for everyone. Keep working hard and you will be surprised by how much you learn.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Learning means getting outside your comfort zone

Dear [STUDENT FIRST NAME],

Midterms are over and your classes are getting into more advanced topics, which may feel more challenging to learn. Push yourself outside your comfort zone as you develop complex new skills and come to understand difficult concepts. Keep working hard and you will be surprised by how much you learn.

[INSERT CALL-TO-ACTION]

[SIGNATURE]


Last Two Weeks of Term 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Time to check in on your goals

Dear [STUDENT FIRST NAME],

By this time in the [TERM/SEMESTER] you’ve got a good idea of how you’ve done. Have you met all the goals you set for yourself? Do you feel like you learned a lot? Think about what went well and what didn’t. Write down the lessons you learned this [TERM\SEMESTER] so you can take advantage of your learnings next [TERM/SEMESTER]. This process of learning from experience is how we all grow and get better at the things we do.

No matter how your [TERM/SEMESTER] has gone, keep your effort up through finals so you can finish the term strong.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Time to check in on your goals

Dear [STUDENT FIRST NAME],

By this time in the [TERM/SEMESTER] you’ve got a good idea of how you’ve done. Have you met all the goals you set for yourself? Do you feel like you learned a lot? Think about what went well and what didn’t. Write down the lessons you learned this [TERM\SEMESTER] so you can take advantage of your learnings next [TERM/SEMESTER]. This process of learning from experience is how we all grow and get better at the things we do.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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