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New transfer students (Mattering)

Nudge Overview

This nudge campaign is a series of mattering nudges designed to help new transfer students build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new transfer students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new transfer students into behaviors that will aid in their success within the current term and persistence into the next term

Students

The target student group for this nudge campaign is new transfer students, e.g., transfer students with 0 terms completed. If your institution has a small new transfer student population, consider including both 0 and 1 terms completed.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are oVen appropriate owners for a nudge campaign.


Mattering Nudges

Nudges are sent at four different points during the academic term and utilize the following mattering principles: 

  • Mattering 
  • Belonging 
  • Empathy 
  • Normalizing

First Two Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: So glad you are here!

Hi [STUDENT FIRST NAME],

I just wanted to send you a note to say welcome back to [INSTITUTION]. We are so happy to have you here. I know being in a new place can be tough. At first you feel like you might not belong. But let me reassure you that you do belong here. One of the best ways to start to feel like you are a part of the community is to spend time with your fellow [MASCOT]s. As you meet them and talk to them you will find that you are all on a similar journey with similar goals and challenges to overcome.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Get connected for success!

Hi [STUDENT FIRST NAME],

I just wanted to send you a note to say welcome to [INSTITUTION]. We are so happy to have you here. Being a part of the [MASCOT] community is more than just attending classes. There are lots of ways to get involved through student organizations and various events around campus. One of the best ways to be active in our community, and make the most of your time here, is to spend time with your your fellow [MASCOT]s through study groups.

Make a point to talk to your classmates and develop relationship at the beginning of the [TERM/SEMESTER].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Prior to Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Here is how to ace your midterms

Hi [STUDENT FIRST NAME],

Midterms are almost here. Have you formed any study groups or taken advantage of tutoring services yet? You are part of a vibrant learning community with lots of amazing students like yourself, and services to support you.

We want you to take advantage of all our community has to offer so you can get the most out of your time here.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Here is how to ace your midterms

Hi [STUDENT'S FIRST NAME],

Midterms are almost here. Have you formed any study groups yet? You are part of a vibrant learning community with lots of amazing students like yourself that are all striving to do their best. By studying with your peers you help each other towards your common goal of doing well in your classes and earning a degree.


[INSERT CALL-TO-ACTION]


[SIGNATURE]

After Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Focus on learning instead of grades

Hi [STUDENT'S FIRST NAME],

Happy to be done with midterms? I know it’s such a stressful time. I hear from students all the time about the challenges they have during midterms. If you feel stressed, understand that it is normal.

Whether you earned the grades you wanted to on your exams or not, remember that what you learned is more important than the grades you earned. Focus on learning and good grades will follow. I’m proud of all your hard work. Know that it has not gone unnoticed.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Focus on learning instead of grades

Hi [STUDENT'S FIRST NAME],

Happy to be done with midterms? I know it’s such a stressful time. Whether you earned the grades you wanted to on your exams or not, remember that what you learned is more important than the grades you earned. Focus on learning and good grades will follow.
I’m proud of all your hard work. Know that it has not gone unnoticed.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’re closer to a college degree than you ever have been

Hi [STUDENT'S FIRST NAME],

Wow! The [TERM/SEMESTER] is almost over. It went by so quickly, but you’ve almost made it! College is challenging, but your commitment to finishing this [TERM/SEMESTER] is the kind of attitude that reflects our [MASCOT] spirit. We are proud of your accomplishments so far and are excited to see you through to the completion of your program.

[INSERT CALL-TO-ACTION]

Looking forward to seeing you next [TERM/SEMESTER],

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You’re closer to a college degree than you ever have been

Hi [STUDENT'S FIRST NAME],

You’ve almost completed a whole year at [INSTITUTION]. That’s a big accomplishment. You are closer to the goal that brought you here than you ever have been. Our whole community is proud of you.

As you head into finals, take time reflect on finals last [TERM/SEMESTER] and remember what helped you get prepared. Use that experience to make finals even better this time.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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