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New transfer students (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help new transfer students build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new transfer students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new transfer students into behaviors that will aid in their success within the current term and persistence into the next term

Students

The target student group for this nudge campaign is new transfer students, e.g., transfer students with 0 terms completed. If your institution has a small new transfer student population, consider including both 0 and 1 terms completed.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are oVen appropriate owners for a nudge campaign.


Mindset Nudges 

Nudges are sent at four different points during the academic term and utilize the following mindset principles:

  • Growth Mindset
  • Empathy
  • Normalizing
  • Goal Setting

First Two Weeks of Term 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Welcome to the new [TERM/SEMESTER]

Dear [STUDENT FIRST NAME],

I hope you’re excited to start a new [TERM/SEMESTER]. You’re here because we believe in you. This [TERM/ SEMESTER] will be challenging, but challenge is a key part of learning.

Your prior college success provides you glimpses of what works well for your learning. We’re also here to help you create strategies that make your hard work continue to pay off. I’m excited to support your success.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Welcome to the new [TERM/SEMESTER]

Dear [STUDENT FIRST NAME],

As a student with previous college level experience, you probably have a lot of the foundation of what it takes to be successful.

Keep in mind, that as this [TERM/SEMESTER] progresses, you may encounter new challenges. Use those challenges to continue your learning. Keep in mind that we’re here to provide assistance all along the way.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Prior to Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Use what you’ve learned to help now

Dear [STUDENT FIRST NAME],

Getting use to the ways things work here at [INSTITUTION NAME]? It takes everyone time to get adjusted. If you feel like you are struggling with this, think back to a time in your life when you’ve had big change that you’ve navigated successfully. What did you learn during those past transitions that you could apply now?

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Use what you’ve learned to help now

Dear [STUDENT FIRST NAME],

Getting use to the ways things work here at [INSTITUTION NAME]? It takes everyone time to get adjusted. You have been successful with handling change in the past. Think back to those successes and use what you learned to help you now.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

After Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Just wanted to say congrats

Dear [STUDENT FIRST NAME],

You’ve made it through midterms. Congratulations! Take a minute to reflect on, and celebrate, the hard work you have put in. That effort has made a big difference in how much you have learned.

It can feel like a struggle at times, but that’s a good thing. It means you’re growing as a person. So keep it up!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Just wanted to say congrats

Hi [STUDENT FIRST NAME],

You’ve made it through midterms. Congratulations! Take a minute to reflect on, and celebrate, the hard work you have put in. That effort has made a big difference in how much you have learned.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You are ready for finals

Hi [STUDENT FIRST NAME],

You’re coming to the end of the [TERM/SEMESTER/YEAR]. How are you feeling? Stressed? Exhausted? Everyone feels that way at the end of the [TERM/SEMESTER] so know you are not alone.

As you go into finals, remember why you came to [INSTITUTION]. Dig deep and find the inspiration you need to nail your finals. All the work you’ve put in has prepared you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You are ready for finals

Hi [STUDENT FIRST NAME],

You’re coming to the end of the [TERM/SEMESTER/YEAR]. Great work so far. You’ve almost made it through! As you go into finals, remember why you came to [INSTITUTION]. Dig deep and find the inspiration you need to nail your finals. All the work you’ve put in has prepared you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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