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Sophomore students (Mattering)

Nudge Overview

This nudge campaign is a series of mattering nudges designed to help new sophomore students build a growth mindset. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new sophomores have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new sophomore students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is new sophomore students, e.g., students with 2 terms completed and about to start their Sophomore year.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are oTen appropriate owners for a nudge campaign.


Mattering Nudges

Nudges are sent at four different points during the academic term and utilize the following mattering principles: 

  • Mattering 
  • Belonging 
  • Empathy 
  • Normalizing

First Two Weeks of Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Welcome back from break

Dear [STUDENT FIRST NAME],

Welcome back from break! I hope you got some time to rest and relax. It’s time to get rolling again. Your contribution to the learning that occurs in your classes is so valuable. Going to class and taking an active role in engaging what’s going on is important for success.

I’m glad you’re back and I’m excited to see what is to come for you this [TERM/SEMESTER].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Welcome back from break

Dear [STUDENT FIRST NAME],

Welcome back from break! I hope you got some time to rest and relax. Your contribution to the learning that occurs in your classes is so valuable. Going to class and taking an active role in engaging what’s going on is important for success.

I’m glad you’re back and I’m excited to see what is to come for you this [TERM/SEMESTER].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Prior to Midterm Exams

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: We didn’t forget about you

Dear [STUDENT FIRST NAME],

Sometimes our sophomores tell us they feel a bit “forgotten” given all the attention that new students on campus receive. I want to tell you that you’re not forgotten by me!

How are things going? Your success here is important to me, and if there is something I can help you with along your learning journey, I would love to assist.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: We didn’t forget about you

Dear [STUDENT FIRST NAME],

Sometimes our sophomores tell us they feel a bit “forgotten” given all the attention that new students on to campus receive. I want to tell you that you’re not forgotten by me!

You’re a critical part of our learning community here and your contributions matter! Don’t forget that I am here to help you along the way.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

After Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: What made you come to college?

Dear [STUDENT FIRST NAME],

Despite midterms being over, it’s a natural point in the [TERM/SEMESTER] to feel tired. Feeling a bit burned out? It’s super natural at this point in your academic career.

Think about what brought you here in the first place. Do you remember that goal? After this [TERM/SEMESTER] you’re one step closer to that goal. Don’t lose sight of the prize! I am glad you’re in this community and your success is part of my own success.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: What made you come to college?

Dear [STUDENT FIRST NAME],

Feeling a bit tired with the [TERM/SEMESTER]? It’s natural if you are. The academic calendar is a bit grueling. Remember what brought you to [SCHOOL NAME] in the first place? Keep that prize in mind, this [TERM/ SEMESTER] will bring you one step closer to that goal!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

After Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Exams are here. Take it one step at a time.

Dear [STUDENT FIRST NAME],

Exam season is busy. Break down your goals into short-term commitments. Each day take one step closer to those
commitments. We are here to help make your dreams your reality.

You can do this! It’s totally normal to feel overwhelmed. I want you to be able to do the best you can, and there are awesome opportunities right here today that a great part of your personal student success strategy. Lean into this time, and take advantage of an important student success opportunity today.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Exams are here. Keep up the hard work.

Dear [STUDENT FIRST NAME],

Exam season is busy. Keep up your hard work and know that I think the work you have been doing is creating an amazing foundation for all your future success both here and after graduation.

Press into this season of learning. Know that I believe in you and I’m committed to your success!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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