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Online students (Mattering)

Nudge Overview

This nudge campaign is a series of mattering nudges designed to help online students build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions online students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge online students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is online students.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mattering Nudges 

Nudges are sent at four different points during the academic term and utilize the following mattering principles:

  • Mattering
  • Belonging
  • Empathy
  • Normalizing

First Two Weeks of Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’re part of the [MASCOT] community!

Dear [STUDENT FIRST NAME],

Thank you for choosing to be a [MASCOT]! Many of our students return to school when their “plates are full” with a variety of responsibilities - it’s a lot to juggle, but we’re confident that through your support systems of friends and family, and at the institution, you will achieve your goals. You’re joining the [INSTITUTION NAME] network with online students who are also balancing full lives with taking steps toward earning a degree. You’re not alone - there’s a community of learners ready to support your journey one step at a time!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You’re part of the [MASCOT] community!

Dear [STUDENT FIRST NAME],

Thank you for choosing to be a [MASCOT]! Many of our students return to school when their “plates are full” with a variety of responsibilities - it’s a lot to juggle, but we’re confident that through your support systems of friends and family, and at the institution, you will achieve your goals. You’re joining the [INSTITUTION NAME] network with online students who are also balancing full lives with taking steps toward earning a degree. You’re not alone - there’s a community of learners ready to support your journey one step at a time!

[INSERT CALL-TO-ACTION]

I look forward to supporting your academic journey.

[SIGNATURE]

Prior to Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Ease stress by collaborating with classmates

Dear [STUDENT FIRST NAME],

You’re almost halfway through the [TERM/SEMESTER] - how are things going? At this point in the [TERM/SEMESTER], many students are anxious about midterm exams or projects. I encourage you to connect with your classmates and start a study group. You’re all facing the same coursework and challenges, so utilizing one another as resources will benefit everyone.

[INSERT CALL-TO-ACTION]

I’m glad you are here at [INSTITUTION NAME]!

[SIGNATURE]
Persistence Prediction: High and Very High
Subject Line: Ease stress by collaborating with classmates

Dear [STUDENT FIRST NAME],

You’re almost halfway through the [TERM/SEMESTER]! At this point in the [TERM/SEMESTER], many students are anxious about midterm exams or projects. I encourage you to connect with your classmates by leading a study group. You’re all facing the same coursework and challenges, so utilizing one another as resources will benefit everyone. Your perspective matters and can help other students.

[INSERT CALL-TO-ACTION]

I’m glad you are here at [INSTITUTION NAME]!

[SIGNATURE]

After Midterm Exams 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Look around you for support

Dear [STUDENT FIRST NAME],

Between midterms and finals week, the weeks fly - before you know it, you will have a [TERM/SEMESTER] completed!

But, there’s likely a lot to accomplish before you’re done, so continue to utilize your network to gain support and tangible help. It’s never too late to get connected!

[INSERT CALL-TO-ACTION]

Your success is our success - we’re invested in you!

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Look around you for support

Dear [STUDENT FIRST NAME],

Between midterms and finals week, the weeks fly - before you know it, you will have a [TERM/SEMESTER] completed!

But there’s likely a lot to accomplish before you’re done, so continue to utilize your network to gain support and tangible help. Also, remember that you’re an important member of our online community of learners - we’re invested in you and appreciate how you have invested in us!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Two Weeks of Term 

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Thank you for contributing to this community!

Dear [STUDENT FIRST NAME],

Can you believe this set of courses are almost over? All the logistics of life and school this time of year create a busy and stressful time. I wanted to say thank you for being part of our learning community at [INSTITUTION NAME]. Your courses were be#er because of your contributions and engagement. You are appreciated and I am excited for what is to come in your journey as a [MASCOT].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Thank you for contributing to this community!

Dear [STUDENT NAME],

As this set of courses come to a close, I wanted to say thank you for being part of our learning community at [INSTITUTION NAME]. Thank you for all your efforts to balance life and school and still get to the finish! Your contributions and engagement with the learning material and your peers enhanced the experiences for all. You are appreciated and I am excited for what is to come in your journey as a [MASCOT].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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