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High GPA, low persistence prediction (Mattering)

Nudge Overview

This nudge campaign includes a series of mattering nudges designed to help students with high GPAs and low persistence predictions build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

Having a high GPA is often considered a signal that students are on track for success. However, students often leave school for non-academic reasons such as financial, logistical, and social- psychological. The persistence prediction is created using academic and non-academic factors and provide a signal of risk for high GPA students.

Goal

The goal of this nudge campaign is to nudge high GPA students with low persistence predictions into behaviors that will aid in their success within the current term, and persistence into the next term. 

Students

The target student group for this nudge campaign is students with high GPAs and low persistence prediction, e.g., students with a GPA greater than 3.0 and in the bottom or second persistence prediction quartile, or Very Low to Moderate persistence predictions.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mattering Nudges

Nudges are sent at three different points during the academic term and utilize the following mattering principles: 

  • Mattering 
  • Belonging 
  • Empathy 
  • Normalizing

First Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: It’s the start of summer classes. How are you doing?

Dear [STUDENT FIRST NAME],It’s summertime!

It’s awesome that you’re progressing towards your degree by taking classes over the summer. Summer courses can be challenging because the content comes at you so quickly!

You have proven yourself to be a great student through your hard work, and I am confident you will do great in your summer courses. And remember, I am invested in your success as a student. Your success in college matters to me and the whole [MASCOT] community.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: It’s the start of summer classes. How are you doing?

Dear [STUDENT FIRST NAME],It’s summertime!

It’s awesome that you’re progressing towards your degree by taking classes over the summer. You have proven yourself to be a great student through your hard work, and I am confident you will do great in your summer courses. Remember, I am invested in your success as a student. Your success in college matters to me and the whole [MASCOT] community.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

At Midterm

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Feeling overwhelmed? Let’s make a plan!

Dear [STUDENT FIRST NAME],

Can you believe how fast the summer is going? I just wanted to send you a quick note to say that I know how challenging college can be, and especially how hard it can be to keep up with the fast pace of summer coursework.

Juggling the responsibilities of school and the million other things you have going on is tough! It’s normal to feel overwhelmed by it all, but you’re not alone.

Take a deep breath and remember that you belong to a community of students that have the same challenges as you do. What you are feeling is normal and expected, and that is why there are resources available to support you along the way to earning your degree.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Feeling overwhelmed? Let’s make a plan!

Dear [STUDENT FIRST NAME],

Can you believe how fast the summer is going? I just wanted to send you a quick note to say that I know how challenging college can be, and especially how hard it can be to keep up with the fast pace of summer coursework.

Take a deep breath and remember that you belong to a community of students that have the same challenges as you do. What you are feeling is normal and expected, and that is why there are resources available to support you along the way to earning your degree.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: We depend on you to guide peers

Dear [STUDENT FIRST NAME],

The [TERM/SEMESTER] is nearly over, and getting through finals will get you one step closer to completing your program.

Our campus depends on high-achieving students like you to really set the tone for your peers. You need to know that your contributions to your studies, and your diligence as a student really make a difference here! I want you to know that being able to interact with students like you really makes me excited to come to work each day.

Thank you for being a contributor to this community.

[INSERT CALL-TO-ACTION]

Keep up the hard work and all the best as you head into your finals!!

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: We depend on you to guide peers

Dear [STUDENT FIRST NAME],
The [TERM/SEMESTER] is nearly over, and exams are the only thing left ahead of you.

Our campus depends on high-achieving students like you to really set the tone for your peers. You need to know that your contributions to your studies and diligence as a student really make a difference here!

Thank you for being a contributor to this community.

[INSERT CALL-TO-ACTION]

Keep up the hard work and all the best as you head into your finals!

[SIGNATURE]

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