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High GPA, low persistence prediction (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help students with high GPAs and low persistence predictions build a growth mindset. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

Having a high GPA is often considered a signal that students are on track for success. However, students often leave school for non-academic reasons such as financial, logistical, and social- psychological. The persistence prediction is created using academic and non-academic factors and provide a signal of risk for high GPA students.

Goal

The goal of this nudge campaign is to nudge high GPA students with low persistence predictions into behaviors that will aid in their success within the current term, and persistence into the next term. 

Students

The target student group for this nudge campaign is students with high GPAs and low persistence prediction, e.g., students with a GPA greater than 3.0 and in the bottom or second persistence prediction quartile, or Very Low to Moderate persistence predictions.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mindset Nudges

Nudges are sent at three different points during the academic term and utilize the following mindset principles: 

  • Growth Mindset  
  • Empathy 
  • Normalizing
  • Goal Setting

First Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: It’s the start of summer classes. How are you doing?

Dear [STUDENT FIRST NAME],

It’s summertime! Good for you for deciding to continue making progress towards your degree by taking classes over the summer. Summer courses can be challenging because you cover the same amount of material as in a regular [TERM/SEMESTER] Length course in a shorter amount of time. What time management strategies have you used in the past that worked for you? Use those again to make this summer a success.

You have proven yourself to be a great student through your hard work, and I am confident you will do great in your summer courses. But remember, the resources that are available during the normal [TERM/SEMESTER] to help you succeed are also available during the summer. Don’t hesitate to take advantage of them!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: It’s the start of summer classes. How are you doing?

Dear [STUDENT FIRST NAME],

It’s summertime! Good for you for deciding to continue making progress towards your degree by taking classes over the summer. Summer classes move quickly so be sure to manage your time to keep up with a quicker pace of learning.

You have proven yourself to be a great student through your hard work, and I am confident you will do great in your summer courses. But remember, the resources that are available during the normal [TERM/SEMESTER] to help you succeed are also available during the summer. Don’t hesitate to take advantage of them!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

At Midterm

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Feeling overwhelmed? Let’s make a plan!

Dear [STUDENT FIRST NAME],

Can you believe how fast the summer is going? I just wanted to send you a quick note to say that I know how challenging college can be, and especially how hard it can be to keep up with the fast pace of summer coursework.

All students are challenged with juggling their responsibilities for school and the million other things they have going on in their lives. It’s normal to feel overwhelmed by it all.

Take a deep breath and remember this is a temporary challenge, and that you have succeeded in times like this before. Hang in there and keep up the hard work. After all, hard work is what pays off in the end.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Feeling overwhelmed? Let’s make a plan!

Dear [STUDENT FIRST NAME],

Can you believe how fast the summer is going? I just wanted to send you a quick note to say that I know how challenging college can be, and especially how hard it can be to keep up with the fast pace of summer coursework.

Take a deep breath and remember this is a temporary challenge, and that you have succeeded in times like this before. Hang in there and keep up the hard work. After all, hard work is what pays off in the end.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: We depend on you to guide peers

Dear [STUDENT FIRST NAME],

You’ve put in a lot of hard work this summer and I want you to know that I am proud of you and so is the [INSTITUTION NAME] community. Like most students, you are probably feeling a little worn out, but stick with it and finish your final papers, projects or exams in a way you will be proud of.

Every student needs some support from time to time. If this is one of those time for you, remember the resources [INSTITUTION NAME] has available to you.

Only a little bit longer and you will get a break before the next [TERM/SEMESTER] begins. I look forward to seeing you back next [TERM/SEMESTER]!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: We depend on you to guide peers

Dear [STUDENT FIRST NAME],

You’ve put in a lot of hard work this summer and I want you to know that I am proud of you and so is the [INSTITUTION NAME] community. Like most students, you are probably feeling a little worn out, but stick with it and finish your final papers, projects or exams in a way you will be proud of.

Only a little bit longer and you will get a break before the next [TERM/SEMESTER] begins. I look forward to seeing you back next [TERM/SEMESTER]!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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