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New, full-time, first time in college (Mattering)

Nudge Overview

This nudge campaign includes a series of mattering nudges designed to help new, full-time, FTIC students build a sense of belonging within their learning community build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new, full-time, first time in college (FTIC) students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new, full-time, FTIC students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is new, full-time, FTIC students, e.g., FTIC students with 0 terms completed taking enough credits to be considered a full time student.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are oXen appropriate owners for a nudge campaign.


Mattering Nudges

Nudges are sent at three different points during the academic term and utilize the following mattering principles: 

  • Mattering 
  • Belonging 
  • Empathy 
  • Normalizing

First Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You are a seasoned college student now

Dear [STUDENT FIRST NAME],

Congratulations on finishing your first year as a [MASCOT] and welcome to the summer term! I hope you have gotten as much out of being a student here as I have gotten out of having you here as a student.

Know that you are part of a supportive college community with resources to help you along your academic journey that are also available during the summer. Using these resources to your advantage is part of being a successful college student.

I am so proud of what you have accomplished so far and look forward to your continued success.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You are a seasoned college student now

Dear [STUDENT FIRST NAME],

Congratulations on finishing your first year as a [MASCOT] and welcome to the summer term! I hope you have gotten as much out of being a student here as I have gotten out of having you here as a student.

I am so proud of what you have accomplished so far and look forward to your continued success.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

At Midterm

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Summer classes move fast. Are you keeping up?

Dear [STUDENT FIRST NAME],

You are probably learning by now that summer courses move fast because you have to cover just as much content as you would in a regular [TERM/SEMESTER] class, but in a shorter amount of time. This is challenging, but there are strategies you can use to help yourself succeed.

One of the characteristics of successful college students is that they use their college community to help themselves achieve their goals. This includes visiting professors’ office hours, forming study groups, scheduling time with their advisors, and utilizing academic support services like tutoring.

I know this is challenging, but I also know you can succeed through hard work and the support of the [MASCOT] community to which you belong.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Summer classes move fast. Are you keeping up?

Dear [STUDENT FIRST NAME],

You are probably learning by now that summer courses move fast because you have to cover just as much content as you would in a regular [TERM/SEMESTER] class, but in a shorter amount of time.

I know this is challenging, but I also know you can succeed through hard work and the support of the [MASCOT] community to which you belong.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: We have the same goal: You earning a degree

Dear [STUDENT FIRST NAME],

Summer classes are coming to an end and soon another [TERM/SEMESTER] will start. Think about all you have accomplished towards your goal of a earning a college degree. And, you are about to be one step closer after completing the summer [TERM/SEMESTER].

I want you to know that we share the same goal: You earning a college degree. You are working hard to achieve this goal, and myself and the rest of the [MASCOT] community are here to help you achieve this goal. It’s not always easy, but I know if together we can continue to meet the challenges you face along the way, you will succeed.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: We have the same goal: You earning a degree

Dear [STUDENT FIRST NAME],

Summer classes are coming to an end and soon another [TERM/SEMESTER] will start. Think about all you have accomplished towards your goal of a earning a college degree? And, you are about to be one step closer after completing the summer [TERM/SEMESTER].

I want you to know that we share the same goal: You earning a college degree. You are working hard to achieve this goal, and myself and the rest of the [MASCOT] community are here to help you achieve this goal.

Let’s stay focused on our goals and finish the summer strong. I look forward to seeing you back at [INSTITUTION NAME] next [TERM/SEMESTER]!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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