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New, full-time, first time in college (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help new, full-time, FTIC students build a growth mindset. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new, full-time, first time in college (FTIC) students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new, full-time, FTIC students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is new, full-time, FTIC students, e.g., FTIC students with 0 terms completed taking enough credits to be considered a full time student.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are oXen appropriate owners for a nudge campaign.


Mindset Nudges

Nudges are sent at three different points during the academic term and utilize the following mindset principles:

  • Growth Mindset
  • Empathy
  • Normalizing
  • Goal Orientation

First Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You are a seasoned college student now

Dear [STUDENT FIRST NAME],

Congratulations on finishing your first year as a [MASCOT] and welcome to the summer term! We hope you have gotten as much out of being a student here as we have gotten out of having you as a student.

Hopefully you’ve taken some time to reflect on your first year, both the things that went well and the challenges you faced. Those challenges are opportunities to learn so that the next time you face a similar challenge you will be able to navigate it easier.

As summer courses start, carry those lessoned learned forward with you. Your experience last year, along with your continued hard work, will help you reach your goals.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You are a seasoned college student now

Dear [STUDENT FIRST NAME],

Congratulations on finishing your first year as a [MASCOT] and welcome to the summer term! We hope you have gotten as much out of being a student here as we have gotten out of having you as a student.

As summer courses start, think back on what you learned during your first year of college about time management, study skills, what it takes to succeed as a college student, and use it to help you to make this summer a success. Your experience last year, along with your continued hard work, will help you reach your goals.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

At Midterm

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Summer classes move fast. Are you keeping up?

Dear [STUDENT FIRST NAME],

You are probably learning by now that summer courses move fast because you have to cover just as much content as you would in a regular [TERM/SEMESTER] class, but in a shorter amount of time. If you are feeling stressed, that’s okay. It’s normal. You’ve made it through a whole year as a college student and you can make it through your summer classes as well.

There is no trick or secret to being a successful college student. It takes hard work, determination, and often a little help along the way from your professors, advisors, and other resources available to you. So keep up the hard work and know that we are here to help!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Summer classes move fast. Are you keeping up?

Dear [STUDENT FIRST NAME],

You are probably learning by now that summer courses move fast because you have to cover just as much content as you would in a regular [TERM/SEMESTER] class, but in a shorter amount of time. If you are feeling stressed, that’s okay. It’s normal. You’ve made it through a whole year as a college student and you can make it through your summer classes as well.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Stay focused on your goals

Dear [STUDENT FIRST NAME],

Summer classes are coming to an end and soon another [TERM/SEMESTER] will start. Think about all you have accomplished towards your goal of a earning a college degree. And, you are about to be one step closer after completing the summer [TERM/SEMESTER].

If, like most students, you are feeling overwhelmed, write down the small steps you need to take to make this summer a success and focus on one at a time. If you need help with any of those steps I am here to help.

Stay focused on your goals and finish the summer strong. I look forward to seeing you back at [INSTITUTION NAME] next [TERM/SEMESTER]!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Stay focused on your goals

Dear [STUDENT FIRST NAME],

Summer classes are coming to an end and soon another [TERM/SEMESTER] will start. Think about all you have accomplished towards your goal of a earning a college degree. And, you are about to be one step closer after completing the summer [TERM/SEMESTER].

Stay focused on your goals and finish the summer strong. I look forward to seeing you back at [INSTITUTION NAME] next [TERM/SEMESTER]!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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