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Sophomore students (Mattering)

Nudge Overview

This nudge campaign is a series of mattering nudges designed to help new sophomore students build a growth mindset. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new sophomores have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new sophomore students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is new sophomore students, e.g., students with 2 terms completed and about to start their Sophomore year.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are oTen appropriate owners for a nudge campaign.


Mattering Nudges

Nudges are sent at three different points during the academic term and utilize the following mattering principles: 

  • Mattering 
  • Belonging 
  • Empathy 
  • Normalizing

First Two Weeks of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’re an experienced college student now

Dear [STUDENT FIRST NAME],

Can you believe you’re done with your [SOPHOMORE/SECOND] year? Think about how much you’ve learned!

You are a seasoned college student now. You know the ins and outs of college life and have some great experience to build upon going into your final years.

I wanted to remind you that, even during the summer, there are lots of ways to stay involved in the [MASCOT] community. Don’t let yourself get disconnected from campus life just because it’s summer.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You’re an experienced college student now

Dear [STUDENT FIRST NAME],

Can you believe you’re done with your [SOPHOMORE/SECOND] year? Think about how much you’ve learned!

You are a seasoned college student now. You know the ins and outs of college life and have some great experience to build upon going into your final years.

I wanted to encourage to stay involved in the [MASCOT] community over the summer and to share your experiences as a college student with less experienced students. You’re insight is invaluable to them.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

At Midterm

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Summer is zooming by

Dear [STUDENT FIRST NAME],

Summer moves fast, doesn’t it? You are taking more advanced classes at this point in your college career, which makes the fast pace of summer even more challenging.

I am confident you can rise to the challenge and I want you to know that I am here to support you, even through the summer.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Summer is zooming by

Dear [STUDENT FIRST NAME],

Summer moves fast, doesn’t it? You are taking more advanced classes at this point in your college career, which makes the fast pace of summer even more challenging.

The whole [MASCOT] community is rooting for you, so keep up the good work!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’re almost a Junior

Dear [STUDENT FIRST NAME],

Summer is coming to an end and you are almost to your Junior year. By now you probably have most of your general education coursework out of the way and are going to start focusing on your major coursework. This is something to look forward to.

I am excited to have you back as a Junior next year. Your last few years of college can be some of the most exciting and engaging years of your college experience. Start thinking now about how you are going to make the most of it. If there is anything I can do to help you finish your summer course work successfully, please let me know. I am here to support you and your achievements are important to me.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You’re almost a Junior

Dear [STUDENT FIRST NAME],

Summer is coming to an end and you are almost to your Junior year. By now you probably have most of your general education coursework out of the way and are going to start focusing on your major coursework. This is something to look forward to.

I am excited to have you back as a Junior next year. Your last few years of college can be some of the most exciting and engaging years of your college experience. Start thinking now about how you are going to make the most of it.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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