We're putting together information to help you move to virtual advising, deploy nudging, get answers on data science questions, and use your solutions during COVID-19. ACCESS RESOURCES HERE. 

Support is Moving! You can submit a new ticket at support@civitaslearning.com

Welcome
Login
Open navigation

New transfer students (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help new transfer students build a growth mindset. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

Jump to:


About this Campaign

Opportunity

For many institutions new transfer students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new transfer students into behaviors that will aid in their success within the current term and persistence into the next term

Students

The target student group for this nudge campaign is new transfer students, e.g., transfer students with 0 terms completed. If your institution has a small new transfer student population, consider including both 0 and 1 terms completed.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mindset Nudges

Nudges are sent at three different points during the academic term and utilize the following mindset principles:

  • Growth Mindset
  • Empathy
  • Normalizing
  • Goal Orientation

First Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You have what it takes to earn a degree
Dear [STUDENT FIRST NAME],

You set a goal when you decided to enroll at [INSTITUTION NAME], and you have made great progress towards that goal. I hope you are as proud of yourself as I am of you.

As your summer courses continue, remember why you are here and let that motivate you to learn, grow, and succeed. Above all, know that you have what it takes to earn a college degree. But to succeed, you will need to work hard and push yourself through the challenges that all college students experience.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You have what it takes to earn a degree
Dear [STUDENT FIRST NAME],

You set a goal when you decided to enroll at [INSTITUTION NAME], and you have made great progress towards that goal. I hope you are as proud of yourself as I am of you.

As your summer courses continue, stay focused on your goal of earning a degree and never doubt that you have what it takes. If you put in the effort, you will succeed.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

At Midterms

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Summer courses move quickly - You’ve got this
Dear [STUDENT FIRST NAME],

How are summer classes going? Do you feel like they are moving fast? Students typically find summer courses challenging because they cover a lot of material very quickly. There isn’t a lot of time to absorb what you are learning and assignments and tests come up quick.

Stay focused on why you came to [INSTITUTION NAME] and your goal of earning a degree. Use what you have learned about time management and the study skills you have developed as a college student to help you excel in your summer coursework. You’ve got this!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Summer courses move quickly - You’ve got this
Dear [STUDENT FIRST NAME],

How are summer classes going? Do you feel like they are moving fast? Students typically find summer courses challenging because they cover a lot of material very quickly, but you’ve got this!

Stay focused on why you came to [INSTITUTION NAME] and your goal of earning a degree. Use what you have learned as a successful college student to help you excel in your summer coursework.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Last Week of the Term

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’ve learned a lot this summer, and that’s what matters
Hi [STUDENT FIRST NAME],

Summer courses are coming to an end. Take some time to reflect on what you have accomplished this summer and how it moves you closer to the goals you have set for yourself.

As you reflect, focus more on what you learned than the grades you earned. What you learn will have a greater impact on your future success than your GPA. In fact, if you focus on learning rather that achieving a certain GPA, you will be more likely to get grades you want.

I know you must be feeling tired after all the work you’ve put in for your summer courses, but keep up the effort through your final assignments and exams. The continued effort will pay off in the end.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You’ve learned a lot this summer, and that’s what matters
Hi [STUDENT FIRST NAME],

Summer courses are coming to an end. Take some time to reflect on what you have accomplished this summer and how it moves you closer to the goals you have set for yourself.

I know you must be feeling tired after all the work you’ve put in for your summer courses, but keep up the effort through your final assignments and exams. The continued effort will pay off in the end.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.