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High GPA, low persistence prediction (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help students with high GPAs and low persistence predictions build a growth mindset. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

Having a high GPA is often considered a signal that students are on track for success. However, students often leave school for non-academic reasons such as financial, logistical, and social- psychological. The persistence prediction is created using academic and non-academic factors and provide a signal of risk for high GPA students.

Goal

The goal of this nudge campaign is to nudge high GPA students with low persistence predictions into behaviors that will aid in their success within the current term, and persistence into the next term. 

Students

The target student group for this nudge campaign is students with high GPAs and low persistence prediction, e.g., students with a GPA greater than 3.0 and in the bottom or second persistence prediction quartile, or Very Low to Moderate persistence predictions.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mindset Nudges

Nudges are sent at three different points during the academic term and utilize the following mattering principles: 

  • Growth Mindset  
  • Empathy 
  • Normalizing
  • Goal Setting

Beginning of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: I hope you summer is off to a great start

Dear [STUDENT FIRST NAME],

It’s summertime! I hope your summer is off to a great start and you are enjoying your break from school. I am proud of all the hard work you put in last school year. Take some time this summer to reflect on the challenges and successes you’ve had in college so far. What have you learned? How have you grown? Write down your learnings so you can reference them next [TERM/SEMESTER].

The fact that you have made it through challenging courses and been able to juggle all of your responsibilities is evidence that you learning and growing. Keep up the great work!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: I hope you summer is off to a great start

Dear [STUDENT FIRST NAME],

It’s summertime! I hope your summer is off to a great start and you are enjoying your break from school. I am proud of all the hard work you put in last school year.

You have proven yourself to be a great student through your hard work. The fact that you have been so successful in college so far is evidence that you learning and growing. Keep up the great work!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Middle of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Feeling prepared for the next [TERM/SEMESTER]?

Dear [STUDENT FIRST NAME],

Can you believe how fast the summer is going? I just wanted to send you a quick note to see if you are feeling prepared for next [SEMESTER\TERM]. Are you registered for all the courses you need and feeling good about the ones you signed up for? If so, great! If not, let’s make a plan.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Feeling prepared for the next [TERM/SEMESTER]?

Dear [STUDENT FIRST NAME],

Can you believe how fast the summer is going? I just wanted to send you a quick note to see if you are feeling prepared for next [SEMESTER\TERM]. If there is anything I can help with that will make next [TERM/SEMESTER] a success for you, let make know.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

End of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Ready to work hard next [TERM/SEMESTER]?

Dear [STUDENT FIRST NAME],

You’ve worked hard in college so far and that is what has made you successful. I know it hasn’t been easy. College isn’t easy for anyone, but you can achieve your goals through your continued hard work.

Thanks for being a [MASCOT] I look forward to seeing you back next [TERM/SEMESTER]!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Ready to work hard next [TERM/SEMESTER]?

Dear [STUDENT FIRST NAME],

You’ve worked hard in college so far and that is what has made you successful. Are you ready for another [TERM/SEMESTER]? I’m confident it is going to be a great one for you.

Thanks for being a [MASCOT] I look forward to seeing you back next [TERM/SEMESTER]!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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