Nudge Overview
This nudge campaign includes a series of mattering nudges designed to help new, full-time, FTIC students build a sense of belonging within their learning community build upon each other and can be reinforced through a call-to-action.
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About this Campaign
Opportunity
For many institutions new, full-time, first time in college (FTIC) students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.
Goal
The goal of this nudge campaign is to nudge new, full-time, FTIC students into behaviors that will aid in their success within the current term and persistence into the next term.
Students
The target student group for this nudge campaign is new, full-time, FTIC students, e.g., FTIC students with 0 terms completed taking enough credits to be considered a full time student.
Owner
The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are oXen appropriate owners for a nudge campaign.
Mattering Nudges
Nudges are sent at three different points during the academic term and utilize the following mattering principles:
- Mattering
- Belonging
- Empathy
- Normalizing
Beginning of Summer
| Persistence Prediction: Very Low, Low, and Moderate Subject Line: You are a seasoned college student now Dear [STUDENT FIRST NAME], Congratulations on finishing your first year as a [MASCOT]! I hope you have gotten as much out of being a student here as I have gotten out of having you here as a student. How do you feel your first year went? The transition to college can be challenging and often takes a year or more to fully adjust, so don’t feel disheartened if you feel like your are still figuring everything out. Remember you are still a [MASCOT] even though you aren’t taking courses this summer. And, there are lots of ways to stay involved in our community. Staying connected to our community is a great way you can help yourself continue to adjust to college life. [INSERT CALL-TO-ACTION] [SIGNATURE] |
| Persistence Prediction: High and Very High Subject Line: You are a seasoned college student now Dear [STUDENT FIRST NAME], Congratulations on finishing your first year as a [MASCOT]! I hope you have gotten as much out of being a student here as I have gotten out of having you here as a student. Remember you are still a [MASCOT] even though you aren’t taking courses this summer. And, there are lots of ways to stay involved in our community. [INSERT CALL-TO-ACTION] [SIGNATURE] |
Middle of Summer
| Persistence Prediction: Very Low, Low, and Moderate Subject Line: Thinking about next [TERM/SEMESTER] yet? Dear [STUDENT FIRST NAME], How is your summer going? Are you thinking about next [TERM\SEMESTER] yet? Spend some time this summer making sure you are setup for success for your sophomore year. Make sure your classes are set, that the financial resources you will need for the year are lined up, and your living and transportation arrangements are made. A little preparation now can make a big difference next [SEMESTER/TERM]. And don’t forget, the [MASCOT] community is here to help you make your sophomore year a success. There are resources available to help you will all the things I mentioned above. [INSERT CALL-TO-ACTION] [SIGNATURE] |
| Persistence Prediction: High and Very High Subject Line: Thinking about next [TERM/SEMESTER] yet? Dear [STUDENT FIRST NAME], How is your summer going? Are you thinking about next [TERM\SEMESTER] yet? Spend some time this summer making sure you are setup for success for your sophomore year. Make sure your classes are set, that the financial resources you will need for the year are lined up, and your living and transportation arrangements are made. A little preparation now can make a big difference next [SEMESTER/TERM]. [INSERT CALL-TO-ACTION] [SIGNATURE] |
End of Summer
| Persistence Prediction: Very Low, Low, and Moderate Subject Line: We have the same goal: You earning a degree Dear [STUDENT FIRST NAME], Summer is coming to an end and soon another [TERM/SEMESTER] will start. Think about all you have accomplished towards your goal of a earning a college degree. I want you to know that we share the same goal: You earning a college degree. You are working hard to achieve this goal, and myself and the rest of the [MASCOT] community are here to help you achieve this goal. It’s not always easy, but I know if together we can continue to meet the challenges you face along the way, you will succeed. [INSERT CALL-TO-ACTION] [SIGNATURE] |
| Persistence Prediction: High and Very High Subject Line: We have the same goal: You earning a degree Dear [STUDENT FIRST NAME], Summer is coming to an end and soon another [TERM/SEMESTER] will start. Think about all you have accomplished towards your goal of a earning a college degree? And, you are about to be one step closer after completing the summer [TERM/SEMESTER]. I want you to know that we share the same goal: You earning a college degree. You are working hard to achieve this goal, and myself and the rest of the [MASCOT] community are here to help you achieve this goal. I look forward to seeing you back at [INSTITUTION NAME] next [TERM/SEMESTER]! [INSERT CALL-TO-ACTION] [SIGNATURE] |