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New, full-time, first time in college (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help new, full-time, FTIC students build a growth mindset.

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About this Campaign

Opportunity

For many institutions new, full-time, first time in college (FTIC) students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new, full-time, FTIC students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is new, full-time, FTIC students, e.g., FTIC students with 0 terms completed taking enough credits to be considered a full time student.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are oXen appropriate owners for a nudge campaign.


Mindset Nudges

Nudges are sent at three different points during the academic term and utilize the following mindset principles:

  • Growth Mindset
  • Empathy
  • Normalizing
  • Goal Orientation

Beginning of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You are a seasoned college student now

Dear [STUDENT FIRST NAME],

Congratulations on finishing your first year as a [MASCOT]! We hope you have gotten as much out of being a student here as we have gotten out of having you as a student.

Hopefully you’ve taken some time to reflect on your first year, both the things that went well and the challenges you faced. Those challenges are opportunities to learn so that the next time you face a similar challenge you will be able to navigate it easier.

Carry those lessoned learned forward with you. Your experience last year, along with your continued hard work, will help you reach your goals.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You are a seasoned college student now

Dear [STUDENT FIRST NAME],

Congratulations on finishing your first year as a [MASCOT]! We hope you have gotten as much out of being a student here as we have gotten out of having you as a student.

Think back on what you learned during your first year of college about time management, study skills, what it takes to succeed as a college student. Your experience last year, along with your continued hard work, will help you reach your goals.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Middle of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Thinking about next [TERM/SEMESTER] yet?

Dear [STUDENT FIRST NAME],

How is your summer going? Are you thinking about next [TERM\SEMESTER] yet? Spend some time this summer making sure you are setup for success for your sophomore year. Make sure your classes are set, that the financial resources you will need for the year are lined up, and your living and transportation arrangements are made.

A little preparation now can make a big difference next [SEMESTER/TERM].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Thinking about next [TERM/SEMESTER] yet?

Dear [STUDENT FIRST NAME],

How is your summer going? Are you thinking about next [TERM\SEMESTER] yet? Spend some time this summer making sure you are setup for success for your sophomore year. A little preparation now can make a big difference next [SEMESTER/TERM].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

End of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Stay focused on your goals

Dear [STUDENT FIRST NAME],

Summer is coming to an end and soon another [TERM/SEMESTER] will start. Think about all you have accomplished towards your goal of a earning a college degree.

If, like most students, you are feeling overwhelmed by the upcoming [TERM/SEMESTER], write down the small steps you need to take to get prepared and focus on one at a time. If you need help with any of those steps I am here to help.

Stay focused on your goals. I look forward to seeing you back at [INSTITUTION NAME] next [TERM/SEMESTER]!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Stay focused on your goals

Dear [STUDENT FIRST NAME],

Summer is coming to an end and soon another [TERM/SEMESTER] will start. Think about all you have accomplished towards your goal of a earning a college degree.

Stay focused on your goals. I look forward to seeing you back at [INSTITUTION NAME] next [TERM/SEMESTER]!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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