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Online students (Mattering)

Nudge Overview

This nudge campaign is a series of mattering nudges designed to help online students build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions online students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge online students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is online students.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mattering Nudges

Nudges are sent at three different points during the academic term and utilize the following mattering principles: 

  • Mattering 
  • Belonging 
  • Empathy 
  • Normalizing

Beginning of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: How is your summer going?

Dear [STUDENT FIRST NAME],

I hope your summer is off to a great start. Over the summer, I want you to remember that you are a [MASCOT] and part of being in the [MASCOT] community means that we care about your success. And because we care, we have numerous resources available throughout the summer to help you prepare for next [TERM/SEMESTER].

I know you have a lot going on with school, work, and family responsibilities, If you start to feel overwhelmed, do not hesitate to take advantage of the help that is available to you as a member of the [MASCOT] community.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: How is your summer going?

Dear [STUDENT FIRST NAME],

I hope your summer is off to a great start. Over the summer, I want you to remember that you are a [MASCOT]
and part of being in the [MASCOT] community means that we care about your success. And because we care, we have made numerous resources available to help you succeed throughout the summer to help you prepare for next [TERM/SEMESTER]. Don’t hesitate to take advantage of these resources should you need them during the summer.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Middle of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Can you believe summer is already halfway over?

Dear [STUDENT FIRST NAME],

Can you believe it’s already the middle of the summer? How are you feeling about next [SEMESTER/TERM]? It’s not too early to start planning and preparing to make your next [SEMESTER\TERM] as a [MASCOT] a successful one. Have you registered for all your courses? Is your financial aid set? Will your class schedule work with your work and family responsibilities, and give you enough study time?

Start planning and making arrangements now and use the resources available to you as a member of the [MASCOT] community.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Can you believe summer is already halfway over?

Dear [STUDENT FIRST NAME],

Can you believe it’s already the middle of the summer? How are you feeling about next [SEMESTER/TERM]? It’s not too early to start planning and preparing to make your next [SEMESTER\TERM] as a [MASCOT] a successful one. Start planning now and use the resources available to you as a member of the [MASCOT] community.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

End of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Classes are beginning soon!

Dear [STUDENT FIRST NAME],

Summer is coming to an end and classes will begin soon. I am excited to have you back as a [MASCOT] this coming [SEMESTER/TERM] and looking forward to continuing to support you in your success as a college student.

Are there are any last minute preparations you need to do to make this coming [SEMESTER/TERM] a successful one? Remember, there are resources available to help you. Let’s work together to make this your best [SEMESTER/TERM] yet at [INSTITUTION].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Classes are beginning soon!

Dear [STUDENT FIRST NAME],

Summer is coming to an end and classes will begin soon. I am excited to have you back as a [MASCOT] this coming [SEMESTER/TERM] and looking forward to continuing to support you in your success as a college student.

I hope your summer was wonderful and I look forward to a great next [TERM/SEMESTER] for you.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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