We're putting together information to help you move to virtual advising, deploy nudging, get answers on data science questions, and use your solutions during COVID-19. ACCESS RESOURCES HERE. 

Support is Moving! You can submit a new ticket at support@civitaslearning.com

Welcome
Login
Open navigation

Online students (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help online students build a growth mindset. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

Jump to:

About this Campaign

Opportunity

For many institutions online students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge online students into behaviors that will aid in their success within the current term and persistence into the next term.

Students

The target student group for this nudge campaign is online students.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mindset Nudges

Nudges are sent at three different points during the academic term and utilize the following mindset principles:

  • Growth Mindset
  • Empathy
  • Normalizing
  • Goal Orientation

Beginning of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: How is your summer going?

Dear [STUDENT FIRST NAME],

I hope your summer is off to a great start. Hopefully you are getting some time to relax and recuperate from a busy [SEMESTER/TERM]. Take some time to celebrate the hard work you put in and all you learned.

Last [SEMESTER/TERM] may have felt challenging. It’s suppose to. College pushes you out of your comfort zone, and as a result, helps you grow. With every passing [SEMESTER/TERM] you are becoming an even better version of yourself. You’re also making it closer to your goal of earning a college degree.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: How is your summer going?

Dear [STUDENT FIRST NAME],

I hope your summer is off to a great start. Hopefully you are getting some time to relax and recuperate from a busy [SEMESTER/TERM]. Take some time to celebrate the hard work you put in and all you learned.

With every passing [SEMESTER/TERM] you are learning and growing, and you’re making it closer to your goal of earning a college degree.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Middle of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Can you believe summer is already halfway over?

Dear [STUDENT FIRST NAME],

Can you believe it’s already the middle of the summer? Next [SEMESTER/TERM] will be here before you know it. It’s a great time to start preparing. A little organization and planning can go a long way to making next [SEMESTER/TERM] a success.

Through hard work, you have grown your academic abilities and learned how to juggle all of life’s obligations. You are in a better position than you ever have been to have a successful next [SEMESTER/TERM].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Can you believe summer is already halfway over?

Dear [STUDENT FIRST NAME],

Can you believe it’s already the middle of the summer? Next [SEMESTER/TERM] will be here before you know it. It’s a great time to start preparing. A little organization and planning can go a long way to making next [SEMESTER/TERM] a success.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

End of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Classes are beginning soon!

Dear [STUDENT FIRST NAME],

Summer is coming to an end and classes will begin soon. How are you feeling about the upcoming [SEMESTER/TERM]? Take some time to reflect on your successes and challenges in college so far. Write down what you’ve learned so you can use it to make next [TERM/SEMESTER], and the ones that follow, a success. Learning from your experiences is the best way to grow and improve as an individual.

Even if your feeling anxious about next [SEMESTER/TERM], don’t be disheartened. Use your experiences as an opportunity to learn. Remember what Albert Einstein said, “I haven’t failed, I’ve just found 10,000 ways that don’t work.”

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Classes are beginning soon!

Dear [STUDENT FIRST NAME],

Summer is coming to an end and classes will begin soon. How are you feeling about the upcoming [SEMESTER/TERM]?

Take some time to reflect on your successes and challenges in college so far. Write down what you’ve learned so you can use it to make next [TERM/SEMESTER], and the ones that follow, a success. Learning from your experiences is the best way to grow and improve as an individual.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.