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Sophomore students (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help new sophomore students build a growth mindset. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new sophomores have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new sophomore students into behaviors that will aid in their success within the current term, and persistence into the next term.

Students

The target student group for this nudge campaign is new sophomore students, e.g., students with 2 terms completed and about to start their Sophomore year.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.


Mindset Nudges

Nudges are sent at three different points during the academic term and utilize the following mindset principles: 

  • Growth Mindset 
  • Empathy 
  • Normalizing
  • Goal Orientation

Beginning of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’re an experienced college student now

Dear [STUDENT FIRST NAME],

Can you believe you’re done with your [SOPHOMORE/SECOND] year? Think about how much you’ve learned!

You are a seasoned college student now. You know the ins and outs of college life and have some great experience to build upon going into your final years.

I know the journey to this point hasn’t been without challenges, and I applaud you for overcoming them. As summer gets going don’t forgot that I am here to provide assistance in preparation for next [SEMESTER/TERM], if needed.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You’re an experienced college student now

Dear [STUDENT FIRST NAME],

Can you believe you’re done with your [SOPHOMORE/SECOND] year? Think about how much you’ve learned!

You are a seasoned college student now. You know the ins and outs of college life and have some great experience to build upon going into your final years.

I hope your summer is going well, and let me know if I can be of any assistance in helping you prepare for next [SEMESTER/TERM].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Middle of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: Summer is zooming by

Dear [STUDENT FIRST NAME],

Summer moves fast, doesn’t it? You will be a Junior before you know it! Start thinking about things you need to do next [SEMESTER/TERM] to make it a successful one. What have you done that has helped you to be successful in college so far, and what are some opportunities for you to improve?

Personal growth is a big part of being a college student and there are plenty of resources available to help you on your journey.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: Summer is zooming by

Dear [STUDENT FIRST NAME],

Summer moves fast, doesn’t it? You will be a Junior before you know it! Start thinking about things you need to do next [SEMESTER/TERM] to make it a successful one. What have you done that has helped you to be successful in college so far, and what are some opportunities for you to improve?

[INSERT CALL-TO-ACTION]

[SIGNATURE]

End of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’re almost a Junior

Hi [STUDENT'S FIRST NAME],

Summer is coming to an end and you are almost to your Junior year. By now you probably have most of your general education coursework out of the way and are going to start focusing on your major coursework. This is something to look forward to.

A great way to get prepared for the upcoming [SEMESTER/TERM] is to make a list of all the resources students often use when they get into their more advanced coursework, such as tutoring services.

Your hard work combined with the support of the [MASCOT] community will make next [SEMESTER/TERM] your best yet.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You’re almost a Junior

Hi [STUDENT'S FIRST NAME],
Summer is coming to an end and you are almost to your Junior year. By now you probably have most of your general education coursework out of the way and are going to start focusing on your major coursework. This is something to look forward to.

Get ready for a great [SEMESTER/TERM] of learning and growing.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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