Nudge Overview
This nudge campaign is a series of mattering nudges designed to help new transfer students build a sense of belonging within their learning community. The nudges are intended to build upon each other and can be reinforced through a call-to-action.
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About this Campaign
Opportunity
For many institutions new transfer students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.
Goal
The goal of this nudge campaign is to nudge new transfer students into behaviors that will aid in their success within the current term and persistence into the next term
Students
The target student group for this nudge campaign is new transfer students, e.g., transfer students with 0 terms completed. If your institution has a small new transfer student population, consider including both 0 and 1 terms completed.
Owner
The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are often appropriate owners for a nudge campaign.
Mattering Nudges
Nudges are sent at three different points during the academic term and utilize the following mattering principles:
- Mattering
- Belonging
- Empathy
- Normalizing
First Week of the Term
| Persistence Prediction: Very Low, Low, and Moderate Subject Line: You have my support on your way to earning your degree Hi [STUDENT FIRST NAME], You set a goal when you decided to enroll at [INSTITUTION NAME], and you have made great progress towards that goal. I hope you are as proud of yourself as I am of you. Over the summer remember why you are here and let that motivate you to learn, grow, and succeed. Above all, know that you have my support and the support of the [MASCOT] community. [INSERT CALL-TO-ACTION] [SIGNATURE] |
| Persistence Prediction: High and Very High Subject Line: You have my support on your way to earning your degree Hi [STUDENT FIRST NAME], You set a goal when you decided to enroll at [INSTITUTION NAME], and you have made great progress towards that goal. I hope you are as proud of yourself as I am of you. Over the summer, stay focused on your goal of earning a degree and know that you have my support and the support of the [MASCOT] community. [INSERT CALL-TO-ACTION] [SIGNATURE] |
At Midterms
| Persistence Prediction: Very Low, Low, and Moderate Subject Line: It’s not too early to start getting ready for next [TERM/SEMESTER] Hi [STUDENT'S FIRST NAME], How is summer going? It seems to be flying by, doesn’t it? It’s not too early to start thinking about next [SEMESTER/TERM] and what you need to do ensure it’s a successful one for you. Use what you have learned about being a successful college student and the resources available to you as a [MASCOT] to help you prepare for next [TERM/SEMESTER]. We make these resources available because we are invested in helping you achieve your goals and care about your success. You’ve got this! [INSERT CALL-TO-ACTION] [SIGNATURE] |
| Persistence Prediction: High and Very High Subject Line: It’s not too early to start getting ready for next [TERM/SEMESTER] Hi [STUDENT'S FIRST NAME], How is summer going? It seems to be flying by, doesn’t it? It’s not too early to start thinking about next [SEMESTER/TERM] and what you need to do ensure it’s a successful one for you. Use what you have learned about being a successful college student and resources available to you as a [MASCOT] to help you prepare for next [TERM/SEMESTER]. [INSERT CALL-TO-ACTION] [SIGNATURE] |
Last Week of the Term
| Persistence Prediction: Very Low, Low, and Moderate Subject Line: You’ve learned a lot, and that’s what matters Hi [STUDENT'S FIRST NAME], Summer is coming to an end. As your prepare for next [TERM/SEMESTER], take some time to reflect on what you have accomplished in college so far and how it moves you closer to the goals you have set for yourself. As you reflect, focus more on what you learned than the grades you earned. What you learn will have a greater impact on your future success than your GPA, and your future success is what matters to me and the [MASCOT] community. [INSERT CALL-TO-ACTION] [SIGNATURE] |
| Persistence Prediction: High and Very High Subject Line: You’ve learned a lot, and that’s what matters Hi [STUDENT'S FIRST NAME], Summer is coming to an end. As your prepare for next [TERM/SEMESTER], take some time to reflect on what you have accomplished in college so far and how it moves you closer to the goals you have set for yourself. You’ve learned a lot during college, and that is what matters. What you learn has an impact on your future success, and your future success is what matters to me and the [MASCOT] community. [INSERT CALL-TO-ACTION] [SIGNATURE] |