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New transfer students (Mindset)

Nudge Overview

This nudge campaign is a series of mindset nudges designed to help new transfer students build a growth mindset. The nudges are intended to build upon each other and can be reinforced through a call-to-action.

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About this Campaign

Opportunity

For many institutions new transfer students have significantly lower persistence than average providing a clear opportunity to improve persistence with a nudge.

Goal

The goal of this nudge campaign is to nudge new transfer students into behaviors that will aid in their success within the current term and persistence into the next term

Students

The target student group for this nudge campaign is new transfer students, e.g., transfer students with 0 terms completed. If your institution has a small new transfer student population, consider including both 0 and 1 terms completed.

Owner

The owner of the the nudge campaign is the person responsible for sending the nudges to the students and receiving and acting upon replies from students. Choose the most appropriate person at your institution to send the nudges. Remember, emails sent from a person the student knows are most likely to be read. Advisors or faculty are oVen appropriate owners for a nudge campaign.


Mindset Nudges

Nudges are sent at three different points during the academic term and utilize the following mindset principles: 

  • Growth Mindset 
  • Empathy 
  • Normalizing 
  • Goal Orientation

Beginning of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You have what it takes to earn a degree

Dear [STUDENT FIRST NAME],

You set a goal when you decided to enroll at [INSTITUTION NAME], and you have made great progress towards that goal. I hope you are as proud of yourself as I am of you.

Over the summer, remember why you are here and let that motivate you to learn, grow, and succeed. Above all, know that you have what it takes to earn a college degree. But to succeed, you will need to work hard and push yourself through the challenges that all college students experience.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You have what it takes to earn a degree
Dear [STUDENT FIRST NAME],

You set a goal when you decided to enroll at [INSTITUTION NAME], and you have made great progress towards that goal. I hope you are as proud of yourself as I am of you.

Over the summer, stay focused on your goal of earning a degree and never doubt that you have what it takes. If you put in the effort, you will succeed.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Middle of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: It’s not too early to start getting ready for next [TERM/SEMESTER]
Dear [STUDENT FIRST NAME],

How is summer going? It seems to be flying by, doesn’t it? It’s not too early to start thinking about next [SEMESTER/TERM] and what you need to do ensure it’s a successful one for you.

Use what you have learned about being a successful college student to help you prepare for next [TERM/SEMESTER]. If you feel you need help making a plan for next [SEMESTER/TERM], I am here to help and there are resources available help you prepare for the upcoming [TERM/SEMESTER], even over the summer.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: It’s not too early to start getting ready for next [TERM/SEMESTER]
Dear [STUDENT FIRST NAME],

How is summer going? It seems to be flying by, doesn’t it? It’s not too early to start thinking about next [SEMESTER/TERM] and what you need to do ensure it’s a successful one for you.

Use what you have learned about being a successful college student to help you prepare for next [TERM/SEMESTER].

[INSERT CALL-TO-ACTION]

[SIGNATURE]

End of Summer

Persistence Prediction: Very Low, Low, and Moderate
Subject Line: You’ve learned a lot, and that’s what matters
Hi [STUDENT FIRST NAME],

Summer is coming to an end. As your prepare for next [TERM/SEMESTER], take some time to reflect on what you have accomplished in college so far and how it moves you closer to the goals you have set for yourself.

As you reflect, focus more on what you learned than the grades you earned. What you learn will have a greater impact on your future success than your GPA. In fact, if you focus on learning rather that achieving a certain GPA, you will be more likely to get grades you want.

[INSERT CALL-TO-ACTION]

[SIGNATURE]

Persistence Prediction: High and Very High
Subject Line: You’ve learned a lot, and that’s what matters

Hi [STUDENT FIRST NAME],

Summer courses are coming to an end. Take some time to reflect on what you have accomplished this summer and how it moves you closer to the goals you have set for yourself.

You’ve learned a lot during college, and that is what matters. What you learn has an impact on your future success, and your future success. Keep up the hard work!

[INSERT CALL-TO-ACTION]

[SIGNATURE]

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