To encourage student use of the app on your campus, it is important to consider where the app will be most useful to them on campus and target on campus promotions to those locations. For example: If your app can be utilized at a campus coffee shop or gym, signage at these locations encouraging the use of the app is helpful.
Incorporating the app into events on campus is another great way to promote its use. Consider utilizing the app as a part of new student orientation. Some ideas for incorporating the app into events could include:
- Sending new students on scavenger hunts with their orientation groups. The map on the app is their only guide.
- Offering an incentive the first week of classes for students who use their digital ID on the app to sign into the gym. This is a great way to get them using the app habitually.