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Harper College: 1,000 More Credit Hours and $120K ROI with Nudge to Part-Time Students

Issue 3 of Community Insights revealed opportunities to impact persistence for some part-time students by guiding them to take one more course. In a recent webinar, Harper College shared more about the action they took inspired by this finding — just two months after launching Illume! Using Illume, they found the “credit hour” tipping point (where the likelihood of persistence starts to switch to being more likely to persist from being less likely) for their institution was 5.14 credits.


They then identified 2,036 students in good standing who were registered for the term, but had less than 6 credits for the spring 2018 term. Using templates available in the Nudge Hub, they implemented a nudge campaign for these 2,036 part-time students. 

After sending just one nudge two weeks prior to the start of the spring semester, they were able to encourage 199 students to moderately increase their course load, resulting in additional 289 courses taken total! For Harper College that resulted in a 1 percentage point lift in students taking 7 or more credit hours compared to the previous year, and an additional 898 credit hours — or almost $120,000 dollars in tuition revenue.

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