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National University: Nudging Students to Create Schedules for Next Term

Civitas Learning Marketing
Modified on: Fri, 14 Dec, 2018 at 10:37 AM

Nudges sent to ~2,000 students at National University resulted in getting 78% of the students who weren't scheduled for next term to set a schedule. Open rates for messages from Illume were 20 percentage points higher than open rates for the institution's student messaging center.



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