EPCC was relying on national research and consultants to identify the groups of students they should allocate their targeted advising resources toward. Based on that research, EPCC was advised that the group of students they could make the most impact with were those with a GPA between 2.0 and 2.2
Using Illume, they uncovered that for their institution, the GPA tipping point (where the likelihood of persistence and non-persistence flips) was not at 2.2 but actually at 2.6. This was an important insight for them as 25% of their non-persisting students had a GPA between 2.2 and 2.6, and they weren't applying targeted resources to this group.
This insight led them to expand and test interventions to include advising outreach to students who were closer to the 2.6 GPA tipping point. Moreover, EPCC has put a Student Success team in place to lead this work using a centralized, cross-functional approach that makes insights like these available to faculty, advisors and staff in the front lines of education.