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Nudging Resources

The Nudge Hub is a collection of diverse resources, created by Civitas, to help you action the opportunities found using Illume. These resources are helpful for understanding the life-cycle of a nudge campaign and include tools for planning, presentation, measurement, and execution, and a library of templates to simplify the nudge writing process.

To Access the Nudge Hub, login to Illume and follow the instructions below: 

  1. Click the Nudge Hub link at the top of the screen to access the Nudge Hub.
  2. Resources in the Nudge Hub are organized in sections and each section contains a list of articles. Click the title of the article to access the related content for that resource.
  3. Clicking the title of an article will trigger the Help Center to open on the right side of the screen. The Help Center will display the title of the article, a brief description of the resource, and provide a link to a downloadable asset.


Get prepared for your nudge campaign

The nudging resources below will help you get organized for your nudge campaign. Access additional templates for different student populations and terms directly from the Nudge Hub in Illume. 

  1. Nudging Best Practices
  2. Driving Student Success Through Nudges
  3. Nudge Messaging Techniques
  4. Subject Lines That Work
  5. Call-to-Action (CTA)

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