What is a nudge?
Nudges are small pushes in the right direction that do not require prescribed actions, but encourage certain behaviors. When students are presented with a nudge sent from a trusted person at your institution, they have the freedom to make their own choices with information about behaviors we know are more strongly associated with positive persistence and graduation outcomes.
Kuh, George D., et al. Student success in college: Creating conditions that matter. John Wiley & Sons, 2011.
What is a nudge campaign?
A nudge campaign is a communication strategy (built upon a data-informed opportunity) that an institution designs to nudge a targeted group of students to achieve a specific, measurable outcome.